Search Engine Optimization

3 weeks ago

Chennai Tamil Nadu, India iTech India Full time

**About the Company**

**About the Role**

**Responsibilities**:

- Develop and implement effective SEO strategies to improve organic search rankings and increase website traffic.
- Perform keyword research to identify relevant search terms and phrases.
- Optimize website content, including landing pages, blog posts, and product pages, for targeted keywords.
- Conduct on-page and off-page optimization activities, such as link building and content syndication.
- Monitor and analyze website performance metrics using tools like Google Analytics and Google Search Console.
- Identify technical issues that may impact search engine visibility and work with the development team to implement solutions.
- Stay up to date with the latest trends and best practices in SEO and search engine algorithms.
- Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into website updates and marketing campaigns.
- Prepare regular reports on SEO performance and present findings to stakeholders.
- Provide recommendations for website improvements based on SEO analysis and industry insights.
- Strong communication skills are essential for handling international projects and coordinating and collaborating with clients effectively.

**Requirements and Skills**
- Bachelor’s degree in marketing, Business, Computer Science, or a related field preferred.
- Proven experience as an SEO Specialist or similar role, with a track record of improving organic search rankings and driving traffic to websites.
- In-depth knowledge of SEO techniques, including on-page optimization, link building, and keyword research.
- Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
- SEO certification or relevant training courses are a plus.

**How to Apply

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