Search Engine Optimization Specialist

3 weeks ago

Chennai, India Matrimony.com Limited Full time
Role : Senior SEO Specialist

Overview of the position:

The SEO Executive will play a pivotal role in researching, strategizing and optimizing our online content to improve search engine rankings, drive organic traffic, and enhance user experience. This role requires a combination of technical know-how, analytical skills, and creativity.

Responsibilities:

- Strategic SEO Planning: Design and implement robust SEO strategies to amplify organic search traffic and elevate website and app rankings on major search engines.- Local SEO: Spearhead strategies tailored for local search optimization, ensuring the business stands out in local listings.- Keyword Mastery: Delve into comprehensive keyword research to pinpoint high-potential keywords and unveil opportunities for content refinement.- On-Page Optimization: Enhance website elements such as meta tags, headers, URLs, and internal links to boost search engine visibility and enrich user engagement.- Technical SEO Oversight: Conduct meticulous SEO audits, offering actionable recommendations for website enhancements, focusing on crawlability, indexation, and site speed.- Content Collaboration: Partner with content teams, designers, and copywriters to embed SEO best practices throughout content development and web design.- Performance Analytics: Utilize advanced SEO tools like Google Analytics and Search Console to monitor website metrics, delivering insightful reports to key stakeholders.- SEO Trend Adaptation: Remain abreast of evolving SEO trends, search engine algorithm shifts, and industry benchmarks, adjusting strategies proactively.- Competitive Intelligence: Undertake competitor research to uncover gaps, seize opportunities, and set industry benchmarks.- Link-Building Expertise: Champion link-building initiatives to gain domain authority and secure quality backlinks from esteemed sources.- Off-Page SEO Collaboration: Work alongside the marketing team to roll out off-page SEO endeavors, encompassing guest posts, influencer partnerships, and social media synergies.- Tech Trend Awareness: Stay updated on emerging SEO technologies and tools, advocating for their integration when beneficial.- Developer Partnership: Collaborate seamlessly with web development teams to action SEO-driven changes, focusing on website architecture, schema integration, and mobile-friendliness.- Team Leadership: Offer mentorship and guidance to the team members, fostering a culture of knowledge sharing and continuous learning.

Qualification :

- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred) with minimum 5+ years of experience.- Proficient in SEO tools like SEMRush, Ahrefs, Majestic and Moz.- Proficient in analytics tools like Google Analytics & Search console etc.- Familiarity with Content Management Systems (CMS) like WordPress etc.- Familiar with web development (Basic Knowledge of HTML, CSS & JavaScript).- Ability to manage 0 to 1 initiatives for SEO.- Strong understanding of keyword research and excellent analytical skills.- Expertise in performing off-page activities and on-page optimization techniques for boosting keyword rankings.- Good verbal and written communication skills in English.- Ability to work in a fast-paced environment with strong attention to detail and excellent organizational skills.

About the Company:

Matrimony.com Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014). Over 3000 associates serve close to 6 million members.

The company provides both matchmaking and wedding related services and is also complemented by 100+ company-owned retail outlets. Its flagship matchmaking services are Bharat Matrimony, Elite Matrimony and Community Matrimony.

Jodii, a game changing vernacular matrimony service for common people was launched in 2022. With Jodii, Matrimony.com serves all facets of people on the economic spectrum – ranging from the HNI to the commoner.

With a strong leadership in matchmaking, the company has fast expanded into the $55 billion wedding services Industry: Wedding Bazaar – the Largest Wedding Services Provider and Mandap.com – the Largest Online Wedding Venues Platform.

Matrimony has also forayed into international markets with its UAE operations completing over 4 years and Bangladesh operations commencing in year 2021. The goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for the generations to come.

Location : Chennai

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