Martech Specialist

7 months ago

Pune, India Mediabrands Full time

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Position Overview

We are seeking a talented MarTech Specialist to join our dynamic team. The ideal candidate should have a deep understanding of marketing technology landscape including Customer Data Platforms (CDP), Marketing Automation tools, Mobile Measurement Platforms (MMP), and Customer Relationship Management (CRM) tools. As a MarTech Specialist, you will also play a role of consultant. You will have a key role of implementing, managing, and optimizing MarTech tools and platforms, as well as providing consultancy services for data and tech audits.

Responsibilities

Collaborate with clients to understand their marketing goals and challenges, and recommend appropriate MarTech solutions to meet their needs, including CDP, MMP, CRM, and Marketing Automation platforms.Conduct comprehensive data and tech audits of clients' existing marketing technology and Ad-Tech infrastructure and provide strategic recommendations for optimization and improvement.Implement and configure MarTech platforms such as CDPs (e.g., Adobe, Tealium, Blueconic, mParticle, Treasure Data), MMPs (e.g., AppsFlyer, Branch), CRM systems (e.g., Salesforce, Microsoft Dynamics), and Marketing Automation platforms (e.g., SFMC, Braze, MoEngage, Marketo).Develop and execute comprehensive implementation plans for MarTech platforms, including system setup, integration with existing systems, data migration, and customization.Manage day-to-day operations of MarTech platforms, including data management, campaign tracking, customer segmentation, and marketing automation workflows.Monitor platform performance and identify opportunities for optimization and improvement by implementing best practices to maximize efficiency and effectiveness.Provide training and support to clients' internal teams on the use of MarTech platforms to ensure proper utilization and adoption.Stay up to date with the latest trends and developments in the MarTech industry, and proactively identify opportunities for innovation and enhancement.Collaborate with cross-functional teams including marketing, sales, IT, and data analytics, to ensure alignment and integration of MarTech initiatives with overall business objectives.

Required Skills and Experience

Minimum 6 years of experience in digital advertising with a focus on MarTech tools and technologies, including conducting data and tech audits.Proven track record of successfully implementing and optimizing CDP, MMP, CRM, and marketing automation systems.Certifications in relevant MarTech platforms or technologies is a plus.Knowledge of Ad-Tech space is a plus and good to have.Strong analytical skills with the ability to conduct comprehensive data and tech audits and analyse campaign performance data to derive actionable insights.Ability to manage multiple projects simultaneously and prioritize tasks in a fast-paced environment.Excellent communication and presentation skills with the ability to effectively convey complex ideas and strategies to clients.Ability to work independently and collaboratively in a fast-paced consulting environment.

Desired Skills and Experience

Strong communication skills: Ability to listen actively, express ideas clearly, and communicate effectively with clients and internal teams.Problem-solving skills: Capacity to analyse complex challenges, identify root causes, and develop innovative solutions.Adaptability: Willingness to embrace change, learn new technologies, and adjust strategies based on evolving business needs and market dynamics.Relationship building: Capacity to cultivate relationships with clients, colleagues, and partners to drive collaboration and achieve common goals.Team player: Ability to work collectively with cross-functional teams, share knowledge, and achieve collective success.

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

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