Digital Marketing Intern

4 months ago

Kharadi Pune Maharashtra, India Datadynamx Pvt. Ltd. Full time

**Key Skills**:Content Strategy, Digital Marketing, Facebook Ads, Google AdWords, Internet Advertising, Marketing Communication, Online Bidding, Online Branding, SEM [Search Engine Marketing], SEO [Search Engine Optimization], SMM [Social Media Marketing], SMO [Social Media Optimization], Strategic Planning

**About Company**:DataDynamx is an IT company having expertise to provide Enterprise Application with advance technology solutions in the domains of Data Science, Analytics and Business Intelligence.
Our domain experience in the Industry helps us to identify the problems in depth with clarity leading us to provide and quickly deploy robust solutions.
Our expertise in the market for more than 10 Years makes us a suitable Technology Partner for your company to work together to implement futuristic technologies to cater to your present problems.
**Job Brief**: An experienced, hands-on Digital Marketing Specialist is needed to lead our demand generation and marketing automation initiatives.
Primary focus will be on programmatic media buying platform, The Trade Desk, and social media platforms, like Facebook, Instagram, TikTok, and Twitter.
Should collaborate across an integrated team to ensure media plans are delivered flawlessly in line with organization processes, standards and strategies.

**Responsibilities
- **Analyze digital data to draw key recommendations around website optimization
- Conduct market research to identify opportunities, customer preference, advertising trends, appropriate placement of ads,key online marketing metrics
- Create and maintain online listings across e-commerce platforms, Establish strong tracking across all customer interactions
- Develop and execute digital marketing campaigns across various channels, including website, social media, PPC, offline, SEO/SEM and App store optimization
- Plan, Callibrate, Discuss and Execute our strategy for digital acquisition/cross sell across owned, paid and organic channels
- Optimize campaigns for maximum ROI, continually testing and refining strategies.
- Identify, test, and optimize the best channels to drive low cost of acquisition
- Collaborate with agencies to ensure consistent messaging and branding across all digital channels.
- Drive continuous improvements in messaging and channel placement to increase response rates
- Adopt, implement and manage Martech tools like Appsflyer, Adobe, Google Analytics
- Provide creative solutions for brands, determine unique ways to spread awareness about the company and drive product sales, review market
- Drive Traffic To Company Pages And Generate Interest In Company Products And Services
- Create Engaging Written, Graphic, And Video Content While Staying Up To Date On The Latest Marketing Technologies And Social Media.
- Ability to understand how cookies technology works to reach audiences across the wide array of publisher websites
- Lead and provide direction to the marketing team to take on challenges to meet revenue targets under each segment
- Track competitor activities and develop suitable marketing responses, callibrtion of pricing and products
- Identify and evaluate external partners to improve AI & ML optimisation within digital marketing
- Improve the design, UX, traffic and content of the website. 

**Requirements-** Excellent verbal, written, creativity, design and presentation skills.
- 2+ years of programmatic, paid search and/or social media buying experience
- Facebook Blueprint Certified for Planning and Buying
- Ability to understand 1P, 2P and 3P audience segment targeting across the wide array of digital media publisher websites
- Understanding of popular social networks design, functionality, users, targeting capabilities, bid strategies

**Job Types**: Full-time, Internship

Work Location: In person

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