Salesforce Marketing Cloud Solutions Architect

16 hours ago

Pune, Maharashtra, India HNM Solutions Full time

About the Role :

We are looking for a seasoned Salesforce Marketing Cloud (SFMC) expert to drive innovative marketing technology solutions. The successful candidate will have in-depth knowledge of SFMC, strong technical skills, and extensive experience in configuring, integrating, and optimizing SFMC for cross-channel marketing.

Key Responsibilities :

Design and implement Salesforce Marketing Cloud solutions across Email, SMS, WhatsApp, Push notifications, and custom dashboards.

Execute strategies incorporating Marketing Cloud Personalization, Data Cloud, and Datorama.

Develop, automate, and optimize marketing journeys, ensuring efficient workflows.

Configure SFMC modules, including Email Studio, Mobile Studio, Contact and Audience Builders, Automation Studio, Journey Builder, and Einstein features.

Develop and troubleshoot SQL queries, HTML, and CSS for dynamic and responsive Utilize APIs to trigger campaigns and integrate third-party tools seamlessly.

Support production, troubleshooting issues, and implementing solutions to enhance Collaborate with cross-functional teams, guiding clients in SFMC implementation and Translate client needs into functional specifications and project plans.

Conduct discovery calls, proof of concepts (POCs), and solutioning sessions with clients to understand business goals and design effective solutions.

Oversee project timelines, delivering regular updates to stakeholders and ensuring Serve as the main point of contact for clients, delivering guidance on campaign planning and addressing complex scenarios.

Provide ongoing support to internal delivery teams, conducting knowledge transfer (KT) sessions and acting as a Subject Matter Expert Certifications (not all are required) : Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Administrator, Salesforce Marketing Cloud Developer, Salesforce Marketing Cloud Consultant, Salesforce Data Cloud.

Bachelor's or Master's degree in Computer Science, IT, Marketing, or a related field.

5 years of hands-on experience in Salesforce Marketing Cloud implementation Strong client-facing skills with a history of conducting discovery sessions, delivering POCs, and solutioning.

Technical expertise in SFMC and familiarity with Salesforce CRM, MarTech, and Experience in the automotive and retail sector is advantageous.

Background in Agile project management and effective facilitation skills.

Knowledge of Marketing Automation Data Governance, Security, and Compliance.

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