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Salesforce Marketing Automation Solutions Expert
2 months ago
Job Title : Lead - Salesforce Marketing Cloud
Experience : 5 to 8 Years
Level : Expert
We are seeking an accomplished Salesforce Marketing Cloud (SFMC) Lead to join our team at HNM Solutions and drive innovative marketing technology solutions. The ideal candidate will possess in-depth knowledge of SFMC, strong technical skills, and extensive experience in configuring, integrating, and optimizing SFMC for cross-channel marketing. This role demands a mix of hands-on marketing automation expertise, technical proficiency, and effective project management to deliver high-impact marketing solutions for clients.
Key Responsibilities :
Design and implement Salesforce Marketing Cloud solutions across Email, SMS, WhatsApp, Push notifications, and custom dashboards.
Execute strategies incorporating Marketing Cloud Personalization, Data Cloud, and Datorama.
Develop, automate, and optimize marketing journeys, ensuring efficient workflows.
Configure SFMC modules, including Email Studio, Mobile Studio, Contact and Audience Builders, Automation Studio, Journey Builder, and Einstein features.
Develop and troubleshoot SQL queries, HTML, and CSS for dynamic and responsive Utilize APIs to trigger campaigns and integrate third-party tools seamlessly.
Support production, troubleshooting issues, and implementing solutions to enhance Collaborate with cross-functional teams, guiding clients in SFMC implementation and Translate client needs into functional specifications and project plans.
Conduct discovery calls, proof of concepts (POCs), and solutioning sessions with clients to understand business goals and design effective solutions.
Oversee project timelines, delivering regular updates to stakeholders and ensuring Serve as the main point of contact for clients, delivering guidance on campaign planning and addressing complex scenarios.
Provide ongoing support to internal delivery teams, conducting knowledge transfer (KT) sessions and acting as a Subject Matter Expert Certifications (not all are required):
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Administrator
Salesforce Marketing Cloud Developer
Salesforce Marketing Cloud Consultant
Salesforce Data Cloud:
Bachelor's or Master's degree in Computer Science, IT, Marketing, or a related field.
5 years of hands-on experience in Salesforce Marketing Cloud implementation Strong client-facing skills with a history of conducting discovery sessions, delivering POCs, and solutioning.
Technical expertise in SFMC and familiarity with Salesforce CRM, MarTech, and Experience in the automotive and retail sector is advantageous.
Background in Agile project management and effective facilitation skills.
Knowledge of Marketing Automation Data Governance, Security, and Compliance: Pune, with occasional travel to client site as required.
We invite qualified professionals to apply and contribute to shaping the future of marketing automation with Salesforce Marketing Cloud.
