Digital Marketing Automation Specialist

1 day ago


Pune, Maharashtra, India 1HResource Solutions Full time

Job Title: Digital Marketing Automation Specialist

Location: Pune / Mumbai / Hyderabad / Bengaluru / Gurgaon / Chennai / Kolkatta.

Work Timings: 9:00 AM to 6:00 PM or 11:00 AM to 8:00 PM.

We are looking for a seasoned Digital Marketing Automation Specialist to join our team at 1HResource Solutions. As a key member of our Customer & Marketing Offering Portfolio, you will be responsible for architecting and implementing integrated marketing solutions using Salesforce Marketing Cloud. The ideal candidate will have a minimum of 3-9 years of experience in Marketing Cloud/Eloqua or similar marketing platforms. In this role, you will work closely with cross-functional teams to deliver marketing automation solutions that drive business growth.

About the Role:

  • Design and implement integrated marketing campaigns using Salesforce Marketing Cloud.
  • Analyze and identify gaps in functional/business requirements and communicate effectively with both Business and Functional analysts.
  • Develop end-to-end marketing automation solutions leveraging contact builder, email studio, automation studio, journey builder, etc.
  • Build/configure integration between Salesforce Marketing Cloud and CRM/other application using MC Connector/Middleware/SOAP/REST based solution.
  • Mentor other practitioners on Salesforce Marketing Cloud and help build marketing capabilities, thought leadership, and assets.

About Us:

1HResource Solutions is a leading digital consultancy that combines creative and digital capabilities with deep industry knowledge and experience. We are passionate about helping our clients achieve business success through innovative marketing solutions. If you are a motivated and experienced marketer looking for a new challenge, please submit your application today.

Requirements:

  • Minimum 3-9 years of experience in Marketing Cloud/Eloqua or similar marketing platforms.
  • Excellent communication and interpersonal skills.
  • Ability to analyze and identify gaps in functional/business requirements and communicate effectively with both Business and Functional analysts.
  • Ability to assess the impact on technical designs caused by changes in functional requirements.
  • Deep understanding of different kinds of marketing programs in a multichannel campaign and marketing world.
  • Good knowledge of Front End skills such as HTML/CSS and SQL, SSJS, Ampscript, Execution of A/B Testing.

Preferred Qualifications:

  • Certified Salesforce Email Specialist or Salesforce Marketing Cloud Consultant.
  • Experience on Social Studio and Mobile Studio would be a plus.

Salary Range: ₹1,200,000 - ₹1,800,000 per annum (based on experience).



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