Digital Marketing Automation Strategist

3 days ago


Pune, Maharashtra, India Tru Performance Inc Full time

About the Company

Tru Performance Inc is a forward-thinking technology firm that collaborates with global businesses, including Fortune 500 companies and specialized IT service providers. We have a presence on four continents, with our headquarters in Pune, India.

Our team comprises experienced professionals from diverse backgrounds, including designers, developers, digital marketers, and IT specialists. We are committed to providing a platform for continuous learning and career growth, focusing on customer satisfaction.

About the Role

This role offers an exciting opportunity to leverage your expertise as a HubSpot Certified Marketing Automation Specialist. You will play a key role in developing and executing advanced automated marketing workflows and email cadences that drive business growth and foster strong customer relationships.

You will work closely with our clients to create personalized customer journeys aligned with their business objectives. Leveraging your knowledge of HubSpot Marketing and Sales Cloud, along with proficiency in CRM tools like Salesforce, Mail Chimp, and Brevo, you will be responsible for delivering sophisticated marketing solutions that meet the needs of our global client base.

Responsibilities

  • Campaign Management: Develop and manage automated campaigns on HubSpot and related tools to achieve client objectives.
  • Platform Optimization: Ensure optimal performance of automation platforms, manage integrations, and maintain data accuracy across systems.
  • Sales Cloud & CRM Alignment: Collaborate with sales teams to integrate HubSpot Marketing Cloud and Sales Cloud, ensuring streamlined lead management and customer engagement.
  • Workflow & Cadence Creation: Design effective workflows and email sequences tailored to customer segments to support lead nurturing and conversion goals.
  • Data Analysis & Reporting: Use analytics to track campaign effectiveness, report insights, and recommend strategic adjustments.
  • A/B Testing & Compliance: Conduct regular A/B testing to enhance engagement, maintain best practices, and ensure compliance with global standards.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • HubSpot Marketing and Sales Cloud certification required; experience with Salesforce and familiarity with tools like Mail Chimp and Brevo is a plus.
  • Proven experience in setting up and managing workflows and email cadences for business.
  • Excellent communication skills and a client-focused approach.
  • Ability to work in an agile, agency environment, managing multiple projects for clients across different industries and time zones.

Salary Range:

The estimated annual salary for this position is $80,000 - $110,000, depending on experience and qualifications.



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