Sr. Area Sales Manager
2 months ago
(A)Realization –
Maximize net realization, product wise for each territory Product wise actual net realization v/s targeted net realization (for each territory) Growth in volume of specialty / profitable products for each territory and region Development and achievement of annual operating plan and budgets, in terms of revenue, EBITDA and market share Development and implementation of strategies to increase the profitability and broaden the product base of the business.( B) Credit Management
Average outstanding debtor’s days Bad debts as a % of sales for each territory / state and zone Accuracy in budgeted monthly collection target v/s achievement Cash sales percentage v/s actual target. Increase in cash sales % over previous year. Depot Management Define / agree with budgeted expenses as % of sales (selling expense, promotional expense other than salary and wages) for region / each territory - Selling expenses as a % of net sales vis-à-vis norm (selling expenses including field officer travel, secondary freight, Godown, rent, other administrative costs, and HPMT/FO salary) Percentage increase or decrease over previous year as per budget to be linked with business growth. Date of availability of plan vs. agreed date for each territory in the region. Plan accuracy (Product-pack-wise sales plan vs. actual) for each territory in the region (monthly, quarterly, and annually) Average ‘Inventory days’ during season and off season for each territory in the region. Optimum utility of the available stock in the depot. - Year-end quantum of expired / near expiry stocks in each depot in the region Minimize value loss on account of expired stocks. Resource Management Low Inventory Higher per territory turnover Lower expenses to sales ratio / percentage for each territory in the region Team Building Effective management and utilization of the knowledge and skills of the team to ensure that the various product portfolios are achieving their full potential in the marketplace. Ensure understanding of company focus by the Market Development Managers/ Territory Managers /Field Officers To allocate the annual budgets within the team based on the market potential. To submit RSP timely and to maintain 90% accuracy levels. To create market demand for key products Branding exercise - Masters Meet / promotional Innovation Initiatives Motivating the team for better productivity and channel for increasing top line and reach. Effective inventory management – Depot, Channel level. To control the debtor / outstanding sales days. Identifying the market gaps / Distribution / Channel gaps. Appointing the right distributors / dealers. Guiding and Monitoring the Territory Managers in achieving their annual objectives. Effective utilization of resources such as Team, Distribution and Sales Promotion budgets. To demonstrate effective leadership skills in handling the team members and retaining them intact for longer periods. Liaison with Department of Agriculture and University Scientists. To have good market intelligence, trends, and knowledge. Administrative role: Obtaining the weekly / campaign review reports. Obtaining TES / Promotional Expense claims timely. To conduct the monthly meets for review and preview purpose. To provide the team ageing/ outstanding statements. To scrutinize and clear the CFA claims wherever applicable. To obtain timely UCs from Department thru team members in case of Govt. / Subsidy business. Effective utilization of discounts. Controlling the stock movement / infiltrations at inter distributor / inter territories. Implementation of “Business Policy Guidelines” – Written Indents / Stock receipt acknowledgements, Quarterly balance confirmations, Leaky / Damage claims. To participate in campaigns and Field Officer Review meets. To maintain the Data base of Farmers, Villages and Dealers. To prepare the short- and long-term plans for the region. Identifying and preparing the future leaders from the team.KNOWLEDGE
SKILLS
ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS
JOB REQUIREMENTS
Knowledge of:
- Agricultural Sciences
- Crop Agronomy
- Pests and diseases control methods
- Farmer’s psychology
- Local language
Planning & organizing
Integrity
EDUCATION:
Analytical skills
Proactive
Essential Qualifications
(Must possess):
Problem solving
Team working
B.SC (Agri); MBA preferred
-Geographical knowledge of the area
Risk assessment
Assertiveness
Desirable (Preferred qualifications):
-Market intelligence (knowledge of competitors activities)
Interpersonal relationships
Customer orientation
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