National Sales Head

3 weeks ago

Sany, India Randstad India Full time
Position Title:
National SalesManager Location:
HO Kolkata Department:
Sales & Marketing Section
Retail Section ReportsTo:
Administratively : Director Sales andMarketing
Functionally : Director Sales and MarketingQualification Experience Traits & Basic Skill Set
Qualification:
MBA/Post graduate in Management from toptier Bschool
Experience :
i.
Minimum 15 years in sales marketing and leading teams on a PanIndia basis
ii.
Successful candidate shouldhave managed a pan India Team in prior role/s and/or led theresponsibility of Sales Team for a large zone/area inIndia
iii.
Successful track record ofmanaging teams people & stakeholders
iv.
Experience in Wire/Steel Industry preferred
v.
Implementation and Setting up experience for RetailSales Team/Policy/Structure
vi.
Selection/Implementation of CRM for Retail Sales.
vii.
Recruitment/ Training and Performance Evaluation ofRetail Sales Team.
viii.
NSM /equivalentexperience of 3 to 5 years in any Retail IndustrialProduct.
Traits:
i.
TeamPlayer
ii.
EntrepreneurialMotivated
iii.
Business Acumen
iv.
Solution & customer oriented
v.
Persuasive & influential
vi.
Ambitious
vii.
TechnicallyInclined
Basic Skill Set:
i.
MSOffice Excel Word Power Point
ii.
DataAnalytics skill
iii.
CRMoperations
S.No.
Responsibilities
1
Sales Strategy & execution
i.
Developing & implementing sales strategies inorder to achieve revenues pan India.
ii.
Identifying sales opportunities key distributionmarkets/geographies identifying & appointing appropriatechannel members.
iii.
Analyze market trendscompetitor activities and customer needs to adapt sales strategiesaccordingly.
iv.
Set goals for sales regionaland sectorial and ensure the same has been achieved.
v.
Getting a holistic market feedback on the product andsales strategy. 2
Peopledevelopment/Team Management
i.
Recruit trainand mentor a high performing sales team Front and backoffice.
ii.
Lead the training &development of the sales teams by guiding them in key areas likecommercial skills sales conversions time & work managementcustomer handling communication etc.
iii.
Monitor daily activity of Retail Sales Team.
iv.
Succession planning of staff/personnel in order toenhance leadership capacity and achieve excellence.
3
Market Analysis Competitor intelligence
i.
Market research analysis trends Consumer needs &competitor strategies in order to develop effective strategies forthe products under the portfolio & stay ahead of thecompetition.
4.
Product LaunchesMarketing
i.
Lead collaborate coordinate withmarketing team to plan product launches campaigns andcollaterals.
ii.
Define target customersdevelop communication/messages & materials.
iii.
Coordinate & monitor promotional activitiesmeasuring & improving effectiveness
5
Pricing & Margin optimization
i.
Workingclosely with production marketing & management team to developpricing strategies managing pricing agreements with channelcustomers by analysing markets competition pricing.
ii.
Maintaining standardized country pricing marginsterms & conditions in order to ensure profitability at alltimes.
6.
Channel development &management
i.
Developing & maintainingall India network of distributors & dealers for theproducts.
ii.
Assigning maintaining anddeveloping markets in coordination with the channel.
iii.
Regularly monitoring & analyzing channel healthinventories team for continuous improvements
7.
Sales Forecasting & Budgeting
i.
Forecasting sales volumes (region & product wise)revenues budgeting resources & expenses.
ii.
Monitoring targets against the budgets actions &improvements wherever necessary
iii.
Set andevaluate Marketing Communication and Collateral Budgets.
8.
Relationship building
i.
Building & maintaining relationships with key stakeholders inthe industry channel industry associations company.
ii.
Attending industry conferences exhibitions stayingupdated on developments in the industry.
iii.
Attend customer complaints ensuring to meet theirexpectation.
9
Continuousimprovement
i.
Continuously monitor andevaluate sales performance and identify areas of improvement byanalysing sales data customer feedback streamlining processes &driving sales improvement & growth
10
Compliances
i.
Driving adherence of thedivision to Nirmals code of conduct policies &standards
11
Documentation and OtherActivities
i.
Define the SOP of Retail SaleActivities/ Process.
ii.
Define Retail teamstructure with JD/ KRA and KPI
iii.
Monitordaily working of retail sales team with reports.
iv.
Define Criteria and process for Channel Partner(Distributor and Dealer) selection and generate contracts on behalfof the company.
v.
Document Budgets forRetail Activities and analyze Budget vs. Actuals.
vi.
Develop and present MIS to Director on KRA of retailwing including profitability channel health SWOTetc

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