Marketing Head
4 weeks ago
1.Develop and implement comprehensive marketing strategies to promotecompanys products targeting key market segments and customersegments.
2. Conduct market research to identifyemerging trends customer needs and competitive landscape within theindustry.
3. Define and execute productpositioning strategies to differentiate products in the market anddrive value proposition to customers.
4. Leadthe development of marketing collateral including product catalogsbrochures datasheets and digital assets to support sales effortsand customer engagement.
5. Oversee brandinginitiatives to ensure consistency and alignment with company valuesmessaging and visual identity across all marketingchannels.
6. Collaborate with sales teams todevelop and execute marketing programs and promotional activitiesto drive demand generation and lead generation efforts.
7. Analyze marketing metrics and KPIs to track performanceevaluate campaign effectiveness and optimize marketing initiativesfor maximum ROI.
8. Cultivate relationships withkey stakeholders including customers industry partners and tradeassociations to strengthen brand presence and marketinfluence.
9. Stay abreast of industry trendstechnological advancements and competitive developments to informstrategic marketing decisions and innovationopportunities.
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