Lead Generation Specialist

1 month ago


Chennai, India Saaki Argus & Averil Consulting Full time

Experience: 6 to8Years


Location : Chennai


Responsibilities:


  • Perform indepthresearch to identify and prioritize potential customer segmentsbased on business goals and market trends.
  • Develop and refine Ideal Customer Profiles (ICP) to guideoutreach strategies.
  • Plan implement andoptimize multichannel campaigns (email social media digital ads) togenerate highquality leads.
  • Nurture and engageleads until they meet specific criteria to be handed over to thesales team.
  • Ensure clean organized lead datafor smooth handoff to sales and followup actions.
  • Work closely with sales and marketing to align on leadquality messaging and goals for better conversionoutcomes.
  • Ensure content aligns with targetaudience needs and supports lead nurturing.
  • Track and report on key lead generation metrics such asconversion rates cost per lead and campaign ROI.

Remote Work :

No



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