Category Manager Chocolates
7 months ago
Description
CATEGORY MANAGER CHOCOLATES
MUMBAI - HO
Position purpose description:
The role of Category Manager chocolates is an activation role based out of Mumbai and reports directly to Senior Director marketing chocolate (Tablets business).
This role is accountable for growth planning, strategy development, activation sufficiency, P&L management and delivery to meet the annual contract (AC) and strategic plan (SP).
This role collaborates with cross-functional teams internally and with agency teams externally, to execute the agenda.
Hiring Requirements
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.
As the category manager for premium chocolates, you will lead the premiumization agenda for the India chocolates business through a portfolio of brands like Cadbury Dairy Milk Silk, Cadbury Bournville and the flagship owned retail experience Cadbury Purple Room.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
Strong consumer centricity, preferably in the consumer goods sector in matrix environment
Developing a seamless consumer experience in digital first campaigns
Managing business objectives beyond brand and budget
Analytics and creativity—a balance of commercial and strategic acumen
Leading and influencing teams
Communicating effectively, verbally and in writing, and executive presentation skills
Markets with diverse economic environments a distinct advantage
Ability to formulate hypotheses basis deep consumer and trade understanding.
Understanding of research inputs and ability to hypothesize and synthesize key actions from it – MMM, Brand tracks, HH panel, Nielsen, Product testing etc.
Ability to inspire stakeholders and agency ecosystem to rally around category priorities.
Strong can-do attitude to influence and deliver key growth priorities for the portfolio.
Strong interpersonal skills to inspire and mentor a team of brand managers.
More about this role
Build the commercial strategy for the premium chocolates category and drive sustainable growth in alignment with the category vision.
Brand Management - development of strong marketing communication and activation
Development and execution of strategies and growth plans to deliver business targets.
Development and execution of brand plans working closely with cross-functional teams incl. Sales, R&D, Manufacturing, Insights and agency partners.
Financial P&L understanding and budget management with accountability for Net Revenue, Gross Margin and NC delivery.
Understand and build ownership of media planning including execution, review, deployment to deliver brand objectives.
Drive the Integrated Business Planning to achieve accurate forecasts on the brand.
Own and execute the annual business plans and identify key growth pillars for the brand.
Drive clarity of thinking around brand growth priorities and identify the must win battles.
Educational qualification & experience requirement:
Graduate degree with master’s in business administration (specialisation in sales and marketing) preferred.
11 - 12 years + work experience with exposure to Sales, brand management, category management, Brand equity/Innovation management.
3+ years team lead experience, experience working in cross-functional and cross-cultural teams.
Experience working with and successfully managing 3rd party agencies and strategic partners.
Work experience across FMCG (fast moving consumer goods) and specifically experience in Food and beverages companies would be preferred.
Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
Business Unit Summary
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands—and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 – the fourth time we’ve received this award.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
RegularBrand & Portfolio ManagementMarketing-
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