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SaaS Content Marketer
2 months ago
JobdescriptionWe areseeking a dynamic and experienced SaaS Content Marketer to join ourgrowing marketing team. The ideal candidate will be a strategicthinker with a proven track record in crafting compelling contentthat drives engagement generates leads and nurtures customerrelationships. You will play a crucial role in our content strategyworking closely with crossfunctional teams to ensure our messagingis consistent impactful and aligned with our brandvoice.Responsibilities
- Developand execute a comprehensive content marketing strategy tailored toour SaaSproducts.
- Competitoranalysis
- Createhighquality engaging content including blog posts whitepaperseBooks case studies webinars email campaigns and social mediaposts.
- Collaboratewith product sales and customer success teams to understand productfeatures customer pain points and industrytrends.
- Manage contentcalendars to ensure timely delivery of content across variouschannels.
- Optimizecontent for SEO to increase organic traffic and search enginerankings.
- Analyzecontent performance metrics and provide insights to improve futurecontentinitiatives.
- Stayabreast of industry trends competitive landscape and emergingtechnologies to keep content relevant andinnovative.
- Lead andmentor junior content team members ensuring best practices andcontinuousimprovement.
- Bachelors degree in Marketing Communications Journalism or a relatedfield.
- 3 years ofexperience in content marketing preferably within the SaaSindustry.
- Exceptionalwriting editing and storytelling skills with a keen attention todetail.
- Stronganalytical skills and the ability to derive actionable insightsfrom data.
- Strongunderstanding of SEO best practices and digital marketingtrends.
- Proficient incontent management systems (CMS) email marketing platforms andanalyticstools.
- Ability tomanage multiple projects and deadlines in a fastpacedenvironment.
- Acreative mindset with a passion for continuous learning andinnovation.
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