US B2B SaaS Marketing Director
2 days ago
Location: Remote
Work Experience: 5 years of experience in B2B SaaS marketing AND experience working with US or Europe-based clients or companies for at least 2 years.
Budget: 25k USD annual salary
As the Director of Marketing for B2B SaaS, you will play a pivotal role in shaping and executing our marketing strategy. This role demands a strategic thinker with hands-on experience in B2B SaaS marketing, including product marketing, demand generation, and partner/channel marketing. You will be responsible for leading the marketing team, overseeing various marketing functions, and driving campaigns that align with our business goals.
Key Responsibilities:- Strategic Leadership: Develop and implement comprehensive marketing strategies that drive growth and achieve business objectives.
- Product Marketing: Oversee product positioning, messaging, and go-to-market strategies to communicate our value proposition effectively.
- Demand Generation: Manage and optimize MQL (Marketing Qualified Leads) processes to ensure a steady pipeline of high-quality leads.
- Partner & Channel Marketing: Build and nurture relationships with partners and channels to expand market reach and drive collaborative growth.
- Direct Marketing: Execute direct marketing campaigns, including email content and social media, to engage prospects and customers.
- Campaign Management: Design and execute trip campaigns, webinars, and other marketing initiatives to enhance brand visibility and lead generation.
- Team Leadership: Lead and mentor the marketing team, fostering a collaborative environment and ensuring effective marketing plans.
- Performance Analysis: Monitor and analyze marketing performance metrics, adjusting strategies and tactics as needed to optimize results.
- Experience: 5 years of experience in B2B SaaS marketing with a proven track record in product marketing, MQL management, and partner/channel marketing.
- Client Exposure: Demonstrated experience working with US or Europe-based clients or companies for at least 2 years.
- Strong expertise in product marketing and direct marketing.
- Experience in managing and executing trip campaigns and webinars.
- Proven ability to lead and develop marketing teams.
- Strategic mindset with hands-on capabilities.
- Time Zone Flexibility: Availability to partially overlap with EST time (approx. half a day) to collaborate with international teams and clients.
Notice Period: Immediate joiner to max 30 days
DO NOT APPLY if you don't have 5 years of experience in B2B SaaS marketing AND experience working with US-based companies for at least 2 years.
webinars, performance analysis, channel marketing, partner/channel marketing, B2B SaaS, demand generation, remote environment, trip campaigns, campaign management, problem-solving, time zone flexibility, campaigns, SaaS marketing, B2B SaaS marketing, direct marketing, B2B, demand, communication, team leadership, product marketing, communication skills, SaaS
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