Performance Marketer
1 month ago
Job Description:
We are looking for a skilled and driven Performance Marketer to manage and optimize ad campaigns on Google Ads and Meta (Facebook and Instagram) with the goal of achieving targeted cost-per-lead (CPL). This is a remote, full-time position (Monday-Saturday) that begins immediately. The ideal candidate will have a strong track record in performance marketing, with deep experience in lead generation and optimization strategies across both Google and Meta platforms.
Responsibilities:
- Strategize, set up, manage, and optimize PPC campaigns across Google Ads and Meta Ads to achieve CPL targets.
- Continuously monitor and analyze campaign performance to identify growth opportunities, optimize budget allocation, and improve lead quality.
- Conduct A/B testing and experiment with creatives, ad formats, and targeting to maximize ROAS and meet KPI benchmarks.
- Provide weekly and monthly performance reports, with actionable insights to inform campaign strategy.
- Stay updated on industry trends, new ad formats, and algorithm changes on Google and Meta platforms.
- Collaborate cross-functionally to ensure messaging aligns with brand voice and campaign goals.
What We Offer:
- Industry-standard compensation, based on experience and performance.
- Opportunity to drive impactful campaigns and see tangible results.
- A learning environment with access to the latest in performance marketing tools and resources.
- Flexible remote work setup, supporting a balanced work-life approach.
Requirements
Qualifications:
- Proven experience in managing and optimizing Google Ads and Meta campaigns with a focus on lead generation.
- In-depth knowledge of Google Ads, Facebook Business Manager, Meta Ads Manager, and campaign optimization techniques.
- Strong analytical skills, with experience in Google Analytics and data-driven decision-making.
- Excellent understanding of CPL models, bid strategies, and audience segmentation.
- Ability to adapt quickly, work independently, and meet deadlines in a fast-paced, results-driven environment.
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