Performance Marketing Manager
3 months ago
Role Description
- This is a full-time on-site role as a Performance Marketing Manager located in New Delhi. As a Performance Marketing Manager at Mulmul, you will be responsible for overseeing performance marketing campaigns across various digital channels. Analyze data to identify trends and opportunities for improvement & to achieve the highest possible return on investment .
- Ensure monitoring & reporting on channels like Meta, Google, and other affiliate partners.
- Conducting market research on the latest trends in digital marketing.
- Researching competition ads, communication, offers, and preparing actionable plans.
- Collaborating with internal and cross-functional teams.
- Learning and utilizing analytics tools to identify anomalies and trends.
- Conducting timely meetings with Agencies to discuss performance and actionable strategies for optimization .
- Share reports/analysis with Management.
Qualifications
- Proven experience in performance marketing, preferably in the fashion or retail industry
- Strong understanding of digital marketing channels, including paid search, display advertising, social media advertising, and email marketing
- Experience with marketing analytics tools and data-driven decision making
- Excellent analytical and problem-solving skills
- Strong communication and collaboration abilities
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