Senior Product Marketer

2 weeks ago

Bengaluru, India Uniqode Full time
About Uniqode:
Uniqode (formerly Beaconstac) started out as a way to solve the disconnect between the physical and digital worlds by leveraging technology.
Over the last few years, Uniqode became the chosen platform for over 50,000 businesses worldwide for their proximity marketing needs. We're currently powering over 200 Million QR Code scans worldwide and growing at a 100% rate. We’re also a pioneer in the digital business cards realm - a modern, paperless way to share one’s professional and company contact details.
We pride ourselves on being a people-oriented company with investors like Accel and Telescope supporting us in our journey. We are a group of passionate and driven individuals focused on building a world-class product through collaboration.
Uniqode’s team is spread across India and the USA, with offices in New York and Bangalore.
About the Growth Team:
The Growth team’s goal is to make it exceptionally easy for people around the world to discover, try, buy, and adopt our suite of products and services. As a result, our team is responsible for driving sustainable business growth by increasing acquisition, onboarding, activation, monetization, and conversion throughout the end-to-end growth funnel. We use experimentation, user feedback, and data-driven insights to guide our work and optimize the customer experience.
About the role:

As the Senior Product Marketer - Growth, you will have the opportunity to directly impact our ability to deliver enhanced value to our customers, ensuring they not only choose Uniqode but also remain engaged and increase their usage over time.


Key Focus Areas:
  • Acquisition Impact: Manage and optimize key components of our website that drive user engagement and trial sign-ups. Example challenge: “What free tools can we offer to our target audience to attract and engage them to the QR code product?”
  • Activation Enhancement: Dive deep into user behavior data to uncover trends and patterns leading to drop-offs in the activation journey. Use these insights to guide the development of features and enhancements that drive user engagement, reduce churn, and boost customer lifetime value. Example challenge: "Identify key metrics that correlate with user activation and conversion, such as time to first QR Code, number of scans, etc.”
  • Conversion Optimization: Assessing feature accessibility and user satisfaction within our trial plans, while developing and implementing strategies to enhance customer willingness to pay and increase conversion rates to our paid plans. Example challenges: “Analyze user behavior data to identify the most common reasons why trial users do not convert to paid plans” “How would you nurture users who initially sought free QR Codes towards our paid plans?”
Day to Day Responsibilities:
  • Take ownership of the growth funnel. Lead and manage growth projects from ideation to implementation.
  • Maintain a robust reporting system to track key performance indicators. Review and analyze metrics regularly to identify any unexpected trends as well as opportunities to push towards target goals.
  • Analyze user behavior data sets to uncover insights, trends, and patterns that inform strategic growth initiatives and business decisions.
  • Collaborate with marketing, product, design, engineering, and data to build and test experiments focused on improving activation and conversion metrics.
  • Play a key role in growth roadmap planning, advocating for marketing initiatives that support our monetization and retention goals, and clearly articulating their value to key stakeholders.
About You:
  • Experience: 4+ years of experience in product marketing, growth, product management, or a related field, with a proven track record of delivering impactful results.
  • Growth Expertise: Demonstrated success in tackling growth-related challenges, particularly in activation, onboarding, and monetization.
  • Strategic Insight: Deep understanding of key business KPIs such as conversion, engagement, retention, and churn.
  • Messaging & Copywriting: Strong ability to craft compelling messaging and copy that clearly articulates the product’s value proposition, resonates with target audiences, and drives desired actions.
  • Collaborative Mindset: Proven ability to work effectively with cross-functional teams (Product, Marketing, Design, Engineering) to drive organizational objectives and achieve business outcomes.
  • Leadership & Initiative: Strong ability to take ownership of projects, drive them to completion, and influence the direction of initiatives beyond your immediate responsibilities.
  • Adaptability & Versatility: Comfortable navigating ambiguous problems, defining solutions, and rallying support for growth initiatives.
  • Data-Driven Decision-Making: Proficient in using analytical tools (e.g., Metabase, Amplitude, Intercom, Google Analytics) to analyze data, extract insights, and inform strategic decisions.
What’s in it for you?
  • Be part of building the world’s first and best QR Code technology Platform that fundamentally changes how companies around the world perceive QR codes and their connectedness.
  • Your customers are going to be the best sales and marketing teams out there. You will have the opportunity to learn from and advance the work of the best of the best in your field.
  • Be a part of a growing and innovative, mission-driven company, with the opportunity to shape the future of our product and customer experience, and to define an entire new market category.
You can look forward to the following benefits:
  • Competitive compensation, stock options
  • A budget for your professional development and ongoing learning
  • Health insurance and disability coverage
  • Mental Wellness Program to support your well-being and self-care
  • Company contribution to gym and wellness memberships

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