Product Marketing

2 weeks ago

Bengaluru, India Infosys Finacle Full time
Product Marketing – Infosys Finacle

Role SpecificationDesignation: Senior Member / Specialist – Product MarketingBase location: Bangalore, IndiaSeniority Level: Mid managerial roleIndustry: Banking Information Technology and ServicesEmployment Type: Full-time

Role PurposeDrive brand awareness and differentiation by creating inspiring stories and experiences around our solutions-led digital transformationInternal enablement by empowering go-to-market teams to narrate the latest transformation storiesScaling demand generation success by collaborating with the field marketing team to design impactful campaignsImproving win rates by enabling better messaging and demo experiences and collaborating with the bid team on strategic deals

ResponsibilitiesAnalyze market trends, customer requirements, along with Finacle product offerings and roadmap to craft a unique and compelling value proposition for select Finacle solutionsCollaborate closely with product management, field marketing, and sales team to develop content assets required across the funnel stageDevelop product marketing owned content assets such as brochures, factsheets, white papers, videos, social and web content, among othersGain insights into customer use of Finacle offerings and buyer personas at the target client segments. Collaborate with customer executives, Finacle delivery, and customer advocacy team to develop insightful customer stories and testimonialsSupport the business strategy of penetration across chosen client segments. Work with the regional marketing team to design and execute multi-channel campaigns to maximize market coverage, impact, and outcomesDevelop and use competitive intelligence to develop counter-strategies to neutralize competitive influence on the customer’s buying decisionsDesign and develop thought leadership programs to enhance brand visibilityCollaborate with the product management team to influence product roadmap to enhance the market successDesign and produce engaging solution experiences. This involves translating business value propositions into immersive use cases, storyboards, and solution showcases.Work with analyst relations team to execute a robust engagement program to achieve better mindshare and appropriate ratings.

Knowledge / Skills RequiredSound understanding of the banking industryExperience in B2B Marketing for software productsUnderstanding of product marketing frameworks, techniques, and best practicesAbility to build strategic perspective and influence at senior levelHigh impact communication across multiple formats

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