Product Marketer

2 weeks ago

Bengaluru, India Aerchain Full time
Location : Bengaluru

( Only B2B SaaS Product Marketing Background required)About the company:We are Aerchain – a B2B SaaS organization revolutionizing how sourcing and procurement isdone in companies. We are backed by marquee investors and have some of the largestcompanies in the world as clients.About the role:We are seeking an experienced and creative Product Marketer to join our team. The idealcandidate has a strong understanding of the B2B SaaS space and a proven track record ofsuccessfully launching and promoting new products.In this role, you will be responsible for developing and executing the go-to-market strategy forour SaaS product. This includes conducting market research, creating compelling messaging and positioning, and developing targeted digital marketing campaigns to drive product adoptionand growth. You will also be working with the sales and marketing teams to create salescollaterals and thought leadership articles. You will also work closely with the product development team to ensure that our product meets the needs of our target market and that it is positioned effectively in the market.

Key Responsibilities: Develop and execute the product marketing strategy Collaborate with the product team to understand the features and benefits of ourproducts and translate them into compelling stories and messaging Work with the sales and marketing teams to develop and execute campaigns thatgenerate leads and drives revenue Conduct market research to understand customer pain points and needs, and use thisknowledge to build product positioning and messaging Analyse market trends and competitive landscape to identify what is working well andwhat is not and how we will differentiate ourselves Develop and maintain sales and marketing collateral, including sales deck, case studies,battle cards and demo scripts Drive social media and content marketing with a focus on the right message for the rightcustomer on the right channel at the right time Create content for webpages and landing pages

 Measure and report on the effectiveness of product marketing efforts

Skills required: 5-7 years of product marketing experience in a SaaS company Excellent written and verbal communication skills Ability to translate technical features into compelling messaging and stories Strong analytical skills and ability to use data to make decisions Experience with market research and competitive analysis Experience working with cross-functional teams, including product, sales, and marketing Ability to work effectively in a fast-paced, dynamic environment

If you are a hustler with entrepreneurship mindset, passionate about driving product successand making a meaningful impact on the business, we encourage you to apply for this role. AtAerchain, you'll have the opportunity to work with some of the brightest minds in the industryand be a part of a culture that values creativity, innovation, and collaboration. We are a fast-paced and dynamic team and strongly believe in helping our employees grow and succeedalong with the company.

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