Senior Product Marketing Manager

2 weeks ago

Bengaluru, India SpotDraft Full time

About SpotDraft

SpotDraft is revolutionising the way high-growth companies handle contracts. Our CLM platform is designed to make contracting a breeze – it's convenient, it's fast, and it's incredibly easy to use. We're all about empowering legal teams with the tools and systems they need to unleash their full potential.


Don't just take our word for it – industry giants like PhonePe, Chargebee, Unacademy, Meesho, and Cred are partnered with SpotDraft. Our platform is a game-changer, saving legal counsels over 10 hours of precious time each week and helping them close deals 25% faster.


Join the SpotDraft revolution and discover the future of contracting


Job Summary:

We’re looking for a Senior Product Marketer to help take SpotDraft’s product marketing to the next level. This entails defining our product positioning and value propositions for key segments, devising and delivering go-to-market strategies for our different product offerings, and driving market insights for the group.


You’ll spend your time listening to our customer needs, understanding the competitive landscape, and helping develop products that help businesses have a better relationship with contracts. We sit at the intersection of Demand Generation, Sales, Product, and Customer Success and revel in connecting all of these teams to drive the business forward. Research, analysis, curiousity, storytelling, and project management are just a few of the attributes of our team – in addition to being open and empathetic.


Key Responsibilities:

  1. GTM Strategy: Drive top priority launches that help SpotDraft reach new customers and meet our business objectives. Support PMs, and execute solo on new product launches, feature releases, and campaigns.
  2. Positioning & Messaging: Deeply understand our market and customers to compose powerful, differentiated positioning. Craft (and coach others to craft) impactful messaging frameworks that resonate with our target audiences.
  3. Player/Coach: Act as both a hands-on contributor, driving several marketing initiatives solo, as well as a leader capable of coaching, guiding and mentoring other strong product marketers.
  4. Market Insights: Develop a point of view on market and industry trends, customer behaviours, and competitive changes that impact our products. Drive in-depth market and customer research, and help us build a top-class research program.
  5. Growth/Lifecycle Campaigns: Work in partnership with Product to drive customer engagement. Develop a deep understanding of customer journeys that lead to targeted campaigns and greater customer retention.
  6. Sales Enablement: Develop sales tools, training materials, and content to empower the sales team to effectively communicate the value of the product. Conduct training sessions and webinars to ensure sales teams are well-equipped to win in the market.
  7. Cross-functional Partnership: Be comfortable and work well with a broad range of people at every level of the business from senior leadership to individual contributors.
  8. Thought Leadership: Represent the company at industry events, conferences, and webinars. Contribute to the development of thought leadership content, including blogs, whitepapers, and speaking engagements, to enhance brand credibility and authority.


Requirements:

  1. 5+ years of Product Marketing experience at a SaaS company.
  2. Previous experience as part of a B2B organisation, working with a complex ecosystem of products. Experience in LegalTech is a plus (we care more about product marketing craftsmanship).
  3. A track record of working closely with Product leadership and helping to shape go-to-market strategy from the early stages of product building.
  4. The ability to have deep empathy for users and an ability to adapt communication to best reach, engage and differentiate SpotDraft to your audience.
  5. Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users.
  6. An eye for a great key message, and the ability to clearly and constructively critique a creative approach.
  7. A strong understanding of campaign metrics, and channel mix from email to paid marketing, that shape typical GTM tactics.
  8. A passion for the product marketing discipline and its critical role within the organisation.
  9. Must be based in Bangalore, or willing to relocate.


Working at SpotDraft

When you join SpotDraft, you will be joining an ambitious team that is passionate about creating a globally recognized legal tech company. We set each other up for success and encourage everyone in the team to play an active role in building the company.

  • Opportunity to work alongside a talented team: You'll be surrounded by some of the brightest minds in the industry, learning and growing together.
  • Professional network expansion: Interact with influential founders, investors, venture capitalists, and market leaders, building valuable connections.
  • Ownership and impact: Take charge of your projects and see the direct impact of your work on the company's success.
  • Outcome-driven environment: We're focused on results and trust our team to achieve ambitious goals. We are an outcome-driven organisation and trust each other to drive outcomes whilst being audacious with our goals.


Our Core Values

  • Our business is to delight Customers - We're all about making our customers happy. Their success is our success.
  • Be Transparent. Be Direct: We believe in open communication and honest feedback.
  • Be Audacious: We're not afraid to think big and take risks.
  • Outcome-Oriented: We're focused on results. We set ambitious goals and work tirelessly to achieve them.
  • Be 1% Better Everyday: We're always learning and growing. We strive to grow continuously.
  • Elevate Each Other: We lift each other up and celebrate each other's wins. We're stronger together.
  • Bring Passion. Take Ownership: We're passionate about what we do, and we take ownership of our work. We're committed to making a difference.



*SpotDraft is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status.

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