Informatica - Manager - Product Marketing

3 months ago

Bengaluru, India Informatica Business Solutions Pvt Ltd Full time

Product Marketing Manager Bangalore.

- We're looking for a Product Marketing candidate with experience in enterprise software, data management software, IPaaS to join our team in Bangalore.

- You will report to the Senior Director, Product Marketing.

- Your Role Responsibilities? Here's What You'll Do.

- Work with customers to develop compelling assets that articulate their IPaaS journey and business outcomes.

- Be a SME for the sales team to explain the value of Informatica's IPaaS program to prospects.

- Promote our products and best practices by marketing events, webinars, social media, and other channels.

- Be a spokesperson with press, analysts, and at industry events.

- Develop and drive the complete launch of new products.

- What We'd Like to See.

- Are well-versed in enterprise software, especially data management, data and app integration, iPaaS and cloud technologies.

- Can develop product positioning/messaging that articulates unique value propositions.

- Understand multiple main personas, including app developers, app/enterprise architects, citizen integrators, data engineers, ETL and software developers, data analysts, data scientists, and C-level IT managers.

- Oversee and deliver a complete bill of materials, including ebooks blogs whitepapers datasheets etc.

- Presentations, briefs, FAQs, guides, and related collateral that allow the sales process from lead generation to deal close, create excitement, and build trust in market leadership that accelerates solution adoption.

- Work collaboratively with partner and GSI teams to accelerate and scale programs.

- Can persuade cross-functionally across a global, diverse organisation by building relationships based on results and reliable ongoing interactions.

- Can think out-of-the-box and bring a creative flair to product positioning and marketing campaigns.

Role Essentials:

- 8 or more years of product marketing experience with experience delivering compelling, breakthrough content in an enterprise software environment.

- Develop an understanding of iPaaS, cloud data integration, and market and solutions, customer pain points, competition, and trends.

- Experience with content development for complex products sold to IT or other technical buyers is desired.

- Written and verbal skills with meticulous attention to detail.

- Outstanding communication skills, especially converting complex ideas into simple messages.

- Experience participating in and influence cross-functional teams.

- Work with peer and senior technical customer users/buyers to solicit and summarize customer and market feedback for actionable recommendations on positioning and messaging.

(ref:iimjobs.com)

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