Digital marketing Manager EdtechWFH

4 weeks ago


Sany, India aainacareers.com Full time
Overview:The DigitalMarketing Manager plays a crucial role in the Edtech sectorresponsible for developing implementing and managing marketingcampaigns to promote the organizations online education productsand services. This position is key in driving brand awareness leadgeneration and customer engagement through various digitalchannels.
KeyResponsibilities:
  • Develop and executedigital marketing strategies to drive online traffic to the companywebsite and online platforms.
  • Manage andoptimize digital advertising campaigns including Google AdWordsFacebook and display advertising.
  • Conductmarket research to identify new digital marketing trends andopportunities.
  • Create and manage emailmarketing campaigns including segmentation A/B testing andperformance analysis.
  • Implement SEO strategiesto increase organic traffic and improve search enginerankings.
  • Oversee content marketing initiativesincluding blog social media and video content production anddistribution.
  • Analyze and report on theperformance of digital marketing efforts using various tools (e.g.Google Analytics).
  • Collaborate with the designand content teams to create engaging onlinecontent.
  • Manage and maintain the organizationssocial media presence and engage with the onlinecommunity.
  • Stay uptodate with the latesttechnology and best practices in digital marketing andmeasurement.
RequiredQualifications:
  • Bachelors degree inMarketing Business or related field.
  • Provenwork experience as a Digital Marketing Manager or similar role inEdtech.
  • Strong understanding of digitalmarketing concepts and bestpractices.
  • Experience with marketing automationand CRM tools.
  • Proficiency in web analyticstools and datadriven thinking.
  • Indepthknowledge of various digital advertising platforms and bestpractices.
  • Excellent communication andinterpersonal skills.
  • Ability to managemultiple projects and meet deadlines.
  • Uptodatewith the latest trends and best practices in online marketing andmeasurement.
  • Knowledge of HTML CSS andJavaScript is a plus.

seo,sem,contentmarketing,social media,analytics,digital,digitalmarketing,edtech



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