Digital Marketing Manager
1 month ago
Job Brief
We are seeking an experienced digital marketing candidate with 4+ years of experience in SEO and digital marketing. The candidate should possess excellent English communication and experience working with international clients.
Job Responsibilities:
- SEO Strategy and Execution:
- Optimize websites for improved rankings on search engine result pages (SERPs).
- Perform on-page SEO activities, including optimizing titles, meta tags, headings, images, and content.
- Execute off-page SEO strategies such as guest blogging, business listings, and link-building campaigns.
- Conduct technical SEO audits, fixing broken links, redirection issues, site speed, cloaking, and other technical problems.
- Implement local SEO techniques, including citation building and niche directory listings.
- Paid Marketing:
- Plan, create, and manage paid marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and display networks.
- Optimize campaigns to ensure ROI and meet business objectives.
- Content and Promotion:
- Develop content marketing strategies, including blogs, PR, web 2.0, guest posts, and articles.
- Create buyer personas, project plans, and messaging for promotional activities.
- Prepare content plans to support SEO and paid campaigns.
- Analysis and Reporting:
- Analyze website traffic, identify trends, and optimize SEO activities accordingly.
- Track and resolve issues identified in Google Webmaster Tools.
- Prepare detailed traffic and ranking reports for clients.
Skills and Qualifications:
- Technical Expertise:
- Minimum 4 years of experience in managing paid campaigns, especially Google Ads and Facebook Ads.
- Proficient in on-page and off-page SEO techniques, technical SEO, and local SEO.
- In-depth knowledge of Google algorithms, search engine behavior, and website optimization strategies.
- Analytical Skills:
- Strong ability to analyze website traffic, SEO metrics, and campaign performance.
- Expertise in Google Analytics, Webmaster Tools, and similar tools.
- Content Creation:
- Strong understanding of content marketing strategies and ability to create and optimize content.
- Communication and Leadership:
- Excellent English-speaking and written communication skills.
- Ability to lead a team, delegate tasks, and motivate team members.
- Experience in handling international clients.
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