E-commerce Marketing Strategist

2 weeks ago


Jabalpur, Madhya Pradesh, India Dintellects Solutions Private Limited Full time

About Dintellects Solutions Private Limited

We are a leading digital marketing agency seeking an experienced e-commerce marketing strategist to join our team. The ideal candidate will have a strong background in managing paid campaigns, particularly Google Ads and Facebook Ads, as well as expertise in on-page and off-page SEO techniques.

Job Responsibilities

  1. SEO Strategy and Execution:
    • Optimize Websites for Improved Rankings: Utilize technical SEO knowledge to optimize websites for improved rankings on search engine result pages (SERPs).
    • On-Page SEO Activities: Perform tasks such as optimizing titles, meta tags, headings, images, and content to improve website visibility.
    • Off-Page SEO Strategies: Execute guest blogging, business listings, and link-building campaigns to enhance online presence.
    • Technical SEO Audits: Conduct thorough audits to identify and fix broken links, redirection issues, site speed, cloaking, and other technical problems.
    • Local SEO Techniques: Implement citation building and niche directory listings to target local clients.
  2. Paid Marketing:
    • Campaign Planning and Execution: Plan, create, and manage paid marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and display networks.
    • Campaign Optimization: Continuously monitor and optimize campaigns to ensure return on investment (ROI) and meet business objectives.
  3. Content and Promotion:
    • Content Marketing Strategies: Develop comprehensive strategies, including blog posts, PR, web 2.0 content, guest posts, and articles.
    • Buyer Personas and Project Plans: Create detailed buyer personas and project plans to support promotional activities.
    • Content Plans: Prepare content plans to support SEO and paid marketing campaigns.
  4. Analysis and Reporting:
    • Website Traffic Analysis: Analyze website traffic and identify trends to inform SEO decisions.
    • Google Webmaster Tools: Monitor and resolve issues identified in Google Webmaster Tools.
    • Traffic and Ranking Reports: Prepare detailed reports for clients showcasing website performance.

Required Skills and Qualifications

  1. Technical Expertise:
    • Minimum 4 Years of Experience: Possess at least 4 years of experience in managing paid campaigns, especially Google Ads and Facebook Ads.
    • SEO Knowledge: Be proficient in on-page and off-page SEO techniques, technical SEO, and local SEO.
    • Google Algorithms and Website Optimization: Have in-depth knowledge of Google algorithms, search engine behavior, and website optimization strategies.
  2. Analytical Skills:
    • Data Analysis: Possess strong analytical skills to analyze website traffic, SEO metrics, and campaign performance.
    • Google Analytics and Webmaster Tools: Be expert in using tools like Google Analytics and Webmaster Tools.
  3. Content Creation:
    • Content Marketing Strategies: Understand the principles of content marketing strategies and be able to create and optimize engaging content.
  4. Communication and Leadership:
    • English Communication: Possess excellent English-speaking and written communication skills.
    • Leadership and Team Management: Be able to lead a team, delegate tasks, and motivate team members.
    • International Client Handling: Have experience in handling international clients.

Salary Range

The estimated salary range for this position is ₹850,000 - ₹1,300,000 per annum, depending on experience and qualifications.



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