PPC Associate

Job Brief:
We are looking for an enthusiastic and motivated PPC Associate to join our digital marketing team. This is an entry-level role ideal for someone with a passion for digital marketing and a keen interest in pay-per-click (PPC) advertising. You will receive training and hands-on experience in creating and managing PPC campaigns while developing your skills in data analysis, keyword research, and campaign optimization.

Key Responsibilities

• Assist in Campaign Setup: Help with the setup and execution of PPC campaigns across platforms like Google Ads, Bing Ads, and Facebook Ads.
• Keyword Research: Learn how to conduct keyword research to find the best keywords for campaigns and analyze their performance.
• Ad Copy Support: Assist in creating effective ad copy that aligns with campaign objectives and target audiences.
• Performance Tracking: Work with the team to monitor the performance of PPC campaigns and help analyze key metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC).
• Bid Management: Assist with bid adjustments to maximize campaign effectiveness and return on investment.
• Reporting: Help prepare reports on campaign performance for clients and internal reviews.
• Learning & Development: Stay updated on the latest trends in PPC and digital marketing by attending training sessions and learning from senior team members.
• Collaboration: Work closely with the content and design teams to ensure that PPC ads align with broader marketing strategies.

Skills Required:

• Education: Bachelor’s degree in marketing, communications, business, or a related field (or equivalent practical experience).
• Interest in Digital Marketing: A strong passion for learning about PPC and digital marketing in general.
• Basic Analytical Skills: Comfortable working with data and willing to learn how to analyze campaign performance metrics.
• Good English Communication Skills: Strong written and verbal communication skills.
• Attention to Detail: Ability to focus on the details and learn how to optimize campaigns effectively.
• Willingness to Learn: A positive attitude, eagerness to learn, and the ability to work in a fast-paced environment.

Why Join Us:

• Comprehensive training and mentorship from experienced PPC professionals.
• Opportunity to grow within a fast-paced digital marketing agency.
• Exposure to diverse clients and industries.
• Career growth opportunities with ongoing learning and development support.