UI/UX Designer
2 months ago
A creative, detail-oriented graphic designer skilled in translating marketing ideas into visually appealing digital assets. With expertise in a variety of graphic design tools and a solid understanding of digital marketing strategies, this designer excels in producing engaging designs for social media, websites, advertisements, email campaigns, and other digital platforms.
Job Responsibilities:
1. Content Creation:
o Design visuals for social media platforms (e.g., Instagram posts, Facebook ads, LinkedIn banners).
o Develop digital assets such as website graphics, infographics, and blog images.
o Create UI/UX designs for landing pages and digital marketing campaigns.
2. Brand Consistency:
o Maintain and uphold the company’s brand identity across all design projects.
o Ensure that every piece of visual content aligns with the brand’s voice and style guide.
o Adapt designs for various platforms while retaining consistency.
3. Marketing Collateral:
o Produce engaging banners, flyers, brochures, and email templates.
o Design layouts for eBooks, case studies, and whitepapers.
o Create visually compelling presentations for internal and external use.
4. Collaboration & Strategy:
o Work closely with the marketing team to understand campaign objectives and target audience.
o Participate in brainstorming sessions to contribute fresh ideas and creative concepts.
o Assist in planning and executing visual strategies for digital marketing campaigns.
5. Technical Skills:
o Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro).
o Knowledge of UI/UX tools like Figma.
o Basic understanding of HTML/CSS is a plus.
6. Project Management:
o Manage multiple design projects simultaneously, ensuring timely delivery.
o Maintain a design library of assets for easy access and reusability.
o Stay updated with the latest design trends and industry best practices.
Core Competencies:
- Creativity & Innovation: Ability to generate unique, visually striking concepts that grab attention.
- Attention to Detail: A keen eye for precision and quality, ensuring that all designs are pixel-perfect.
- Adaptability: Capable of switching between different styles and formats depending on project needs.
- Communication Skills: Strong collaboration skills, able to communicate design ideas effectively to non-design stakeholders.
Qualifications:
- Bachelor’s degree in Graphic Design, Fine Arts, or a related field.
- 2-5 years of experience in graphic design, preferably in a digital marketing environment.
- Portfolio showcasing a range of digital marketing design projects.
Tools & Software:
- Design: Adobe Photoshop, Illustrator, InDesign
- UI/UX: Figma, Adobe XD
- Motion Graphics: After Effects, Premiere Pro
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