Digital Marketing Executive
8 months ago
Job Responsibilities:
- Complete on-page of the website
- Prepare content plans
- Optimize the websites to rank higher on search engine result pages
- Optimize the website in accordance with Google algorithms
- Local SEO and citations building
- Building high-quality backlinks through guest blogs, business listings, etc
- Analyze and fix all technical issues on the site like broken links, redirection issues, load time cloaking, etc
- Perform On-Page and Off-Page activities
- Analyze website’s traffic data and plan SEO activities to improve it further
- Fix Google webmaster issues
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Job Skills:
- Proven experience as a Digital Marketing Executive or similar role
- Provide experience in SEO and content strategy
- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
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