Salesforce Consultant

1 month ago

Mumbai, India dentsu Full time

Job Title:

Salesforce Consultant

Job Description:

About Happy Marketer
 

Happy Marketer, a Merkle Company, is an award-winning, data-driven digital consulting firm that has been around for 12 years and helps brands maximize their digital marketing investments across the entire customer journey right from awareness to conversion to loyalty. Within the digital realm, our areas of expertise span across digital transformation strategy, programmatic advertising, content marketing, search engine optimisation, social media marketing, user experience & interface, marketing automation & loyalty, analytics & cloud, and digital command centers.
 

We were acquired in early 2019 by Merkle, the world’s largest Analytics, Performance, and CRM digital agency. Merkle was acquired by Dentsu (previously Dentsu Aegis Network) in 2016, and as such, Happy Marketer is a part of Dentsu.
 

Across APAC, we have advised and helped brands across industries such as banking, insurance, telecommunications, technology, government, travel & hospitality, airlines, education, food & beverage, retail, luxury. We are the only digital firm in the region with Google Partnerships across Analytics, Google Ads, Programmatic Media, Cloud & Training and likewise, we are certified partners of Adobe, Salesforce, Oracle, Marketo, and Hubspot. As certified, experienced, digital practitioners, Happy Marketer strives to partner with our clients to help advise, train and implement impactful digital solutions that solve real business problems to help them grow profitably.
 

Happy Marketer was recently identified to be the only Google Partner across Asia to be certified across Google Ads, Google Programmatic Media, Google Marketing Platform (Google Analytics, Firebase, etc) and Google Cloud.

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Primary responsibilities:

Setup, build, and maintain highly personalised and dynamic cross channel campaigns (including email, SMS, push, etc.) and journeys. Proficiency in SQL, SSJS, JSON and AMPScript is required Configure email and omni-channel journeys with dynamic content and templates, personalization, mobile responsiveness and interactivity  Create queries to extract customer segmentation based on personas, triggers or other customer attributes for journey and content builds Develop and maintain documentation on specifications, design, and test results in accordance to best practices and standards (e.g. BRD, FRD) Partake in Marketing Cloud implementation for new clients – knowledge in Marketing Cloud Connect would be ideal Identify opportunities to optimise campaigns and journeys. Staying up to date on key platform enhancements and product updates.

Secondary responsibilities:

Be part of a team that partakes in client discussions and sales journeys to gather business requirements and specifications, architecture and application design, and solutioning  Provide recommendations to align Salesforce’s technology and offerings to existing and new clients business needs and advising on the solution offerings 

Must have requirements:

Minimum 2 - 4 years of experience working in marketing automation (SFMC) in a technical role including Marketing Cloud implementations Strong knowledge of Marketing Cloud functionalities such as of Journey Builder, Email Studio, Contact Builder, Automation Studio, Cloud Pages, Mobile Studio, Ad Studio, Marketing Cloud Connector Marketing cloud implementation experience Intermediate knowledge and understanding of Sales and/ or Service cloud ecosystems and how they integrate with Marketing Cloud  Strong technical skills in HTML, CSS, AMPScript, API integrations, Java script, SQL, and JSON  Marketing Cloud Certifications (Developer/ Consultant/ Email Specialist) Self-motivation and a desire for continuous learning and improvement Strong communication and presentation skills

Good to have requirements:

Knowledge of additional products such as MC Personalisation (Interaction Studio), MC Intelligence (Datorama), Experience Cloud, Commerce Cloud, Loyalty Management or CDP is advantageous. Working knowledge of Einstein Analytics Experience or knowledge with other marketing automation platforms is advantageous Be able to understand ETL and data migration best practices 

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