Customer Relationship Manager

4 weeks ago

Gurgaon, India Hero Motocorp Full time

Customer Relationship Manager

Apply now »

Date: 29 May 2024

Location: Gurgaon, DL, IN, 110016

#job-location.job-location-inline { display: inline; }

Company: Hero Motocorp

Function

Emerging Mobility Business Unit

Pay Band

E4 to M2

Role

As the CRM you will be part of the EMBU and will report to the Performance Marketing Manager.

The purpose of your role will be to to maximize the efficiency of the CRM data and software to improve customer care.

A purpose driven role for you

Your key responsibilities will include, but not limited to:

Develop & execute customer relationship management campaigns to increase customer loyalty

Prepare a set of universal customer relationship procedures & apply them at every level of the company

Analyze customer behavior and measure their impact on business outcomes to update strategies

Divide customers into different classes based on common characteristics like demographics or behaviors and personalize the approach effectively

Run effective promotional activities to optimize sales growth and customer retention

Use existing customer data to gain new leads and potential customers

Understand previous customer attitudes to better engage current customers

Identify new and more cost-efficient communication channels with customers

Identify the most efficient customer interaction approaches & prioritize them accordingly

Keep customers updated about the latest collections & special offers in order to increase sales

Adopt new trends & strategies to expand the customer base such as upselling and cross-selling

Coordinate different departments in terms of their customer interactions and establish a way to increase the level and effectiveness of their cooperation

Notify admins and upper management about all the execution plans & required changes

Monitor direct competitors of the company and find out how they handle customer relationships

A Day in the life

Your primary responsibility will be to manage the technology of a company to improve marketing. You will be responsible to maximize the efficiency of the CRM data and software to improve customer care.

Academic Qualification & Experience

Bachelor’s Degree in Marketing, Information Technology, Public Relations, Business Administration, Economics, Finance, or any other related field.

Management degree preferred

6-7 years of experience in CRM marketing or advertising within a Sales team in an advanced and highly competitive setting.

Technical Skills/Knowledge

Must have technical skills and the ability to keep themselves up to date with all the latest technology

Must have experience on SFMC and other softwares like clevertap, MoEngage etc

The objective is to own the CRM. Role requires deeper knowledge & expertise

Behavioural Skills

Communication Skills

Interpersonal Skills

Critical Thinking

Team Work

Persuasion

What will it be like to work for Hero

As the world’s largest manufacturer of motorcycles and scooters for the last 22 years , Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.

Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.

We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision “Be the Future of Mobility” , Hero MotoCorp plans to achieve its next 100 million sales by 2030.

We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp’s eight ‘green’ manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).

Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.

In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA , Powered by Hero. VIDA has commenced sales of VIDA V1 – its first EV – in India and plans to launch the product in global markets.

We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India’s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp’s Global Corporate Partner.

Customer Relationship Manager