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Senior Lead, Field MArketing

3 months ago

Bengaluru, India 5100 Kyndryl Solutions Private Limited Full time

Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.


The Role

Why Kyndryl

Our world has never been more alive with opportunities and, at Kyndryl, we’re ready to seize them. We design, build, manage and modernize the mission-critical technology systems that the world depends on every day. Kyndryl is at the heart of progress — dedicated to helping companies and people grow strong. Our people are actively discovering, co-creating, and strengthening. We push ourselves and each other to seek better, to go further, and we carry this energy to our customers. At Kyndryl, we want you to keep growing, and we’ll provide plenty of opportunities to make that happen.

About the team

Kyndryl Collaborative is where delivery happens – globally and locally. With end-to-end support -- from managed services to consulting – these locations are the innovation spaces where we come together to deliver high-impact outcomes faster for our customers.

As Kyndryl collaborative marketing team, our focus will be on executing 3 strategic marketing initiatives - Customer Experience Centre, Branding and Talent Acquisition. Team will focus on delivering exceptional customer experiences across Kyndryl collaborative delivery locations spanning APAC, EMEA and LATAM regions.

Your role

As Kyndryl collaborative marketing Customer Experience Manager, your role will focus on delivering across all the three strategic marketing areas - Customer Experience Centre, Branding and Talent Acquisition.

Customer Experience Centre:

Our focus is on creating exceptional customer experiences by enhancing marketing value and integrating holistic marketing capabilities for all customer visits. This involves collaboration across various marketing functions such as account analytics, branding & content teams, solution marketing, operations, alliances, ABM, and field marketing etc. As the marketing team, we strive to consistently present ourselves as trusted advisors to Account leadership, Managing Partners, and Customer Partner teams. Collaborate with Account Based Marketing (ABM) team, market CMOs, and Field Marketers to drive more ABM visits to our collaborative centers, enhancing our ability to deliver tailored, impactful marketing solutions that meet the specific needs of our customers and partners. Build customer impact stories by collaborating with delivery senior leadership, Account delivery partners and customer partners. These impact stories (based on Kyndryl Bridge/AIOps) will be used in customer visit discussions and RFPs. Collaborate with content and brand teams to drive this agenda.

Create “show not tell” demo/story video around specific account & key topics i.e. Banking/Govt/Healthcare/Retail and Cloud Migration, ESG, FinOps, etc.) Create a pipeline for the content team to develop external customer reference stories.

Bring innovation stories/capabilities from our alliances partners/startups by leveraging support from Innovation guild teams, alliances teams and Delivery SMEs to showcase during customer visits. Pitch the innovation topic to customer through customer partners. Engage the Innovation guild team to showcase innovation story Drive Expert Eminence Program – Drive Expert eminence program collaborating with global marketing customer advocacy program for all identified delivery SMEs. Continue to identify and add new experts. As part of expert eminence program, educate experts on uses, do’s/don’ts of Microsoft Co-pilot (collaborating with our MarTech team). Identify and create opportunities for all SMEs to participate in below mentioned channels/engagements - Social Eminence – Drive active participation of experts in Social Eminence Program.External Relations – Identify Industry associations, Professional Organizations, and relevant Events.Speaking Opportunities for Customer Visits, proposals of sessions, being a speaker at sessions etc.Internal Relations – Identify internal Kyndryl Guilds and internal expertise communities. Leverage identified immersive assets (Videos/Demos) on DAM (Digital Asset Manager) for customer visits. Share POVs on which immersive assets are working Vs. which are not working. Keep track of new immersive assets created in our marketing functions. Identify key gap areas (e.g. GenAI, ESG, etc) and push creation of new immersive assets by working closely with other Kyndryl teams (Marketing functions such as Solution marketing/Events/Alliances teams and Sales enablement/GTM teams)

Brand Engagement

Continue to drive Kyndryl brand awareness and educate delivery teams around leveraging marketing capabilities across delivery centres.

Drive zero brand violations in each quarter. Creating co-branding opportunities with customers (office or merch) one in every quarter per region

Drive Kyndryl brand enablement training for all delivery managers across delivery centers by collaborating with Global Brand teams every year. Drive Kyndryl KINs and sustainability branding by working closely with Global Brand teams. Continue to provide Delivery Sparklers on an ongoing basis to Delivery leadership Monitor consistent approved branding across all delivery locations Work on innovative ideas such as “App development to manage customer visits” “Scent Framework” and Other “Sensory Framework” to drive better positive, consistent customer experiences.

Talent Acquisition

Continue collaboration with TA and HR teams to drive TA programs in various colleges in India, EMEA, and LATAM. Assess the number of universities/colleges engaged for Hackathons or TA-related events (D&I, Women in Tech, etc.). Develop TA temporary branding for university visits, job fairs, and other appropriate events. Identify a list of universities/colleges and propose TA programs/initiatives for these institutions. Provide branded merchandise for university students and recruiters. Continuously evaluate new methods to enhance TA branding across delivery locations.

Responsibility to Others

Lead and follow through on the assignments (Time and quality) Communicate timely to key stakeholders (marketing and Global delivery) on the progress. Become role model by continuing to build mutual respect with all team colleagues. Think strategically about the impact that our team can create for Global Delivery, Marketing and Kyndryl as a whole. Bring industry best practices, thought leadership and any new ideas to evolve Collaborative marketing team.

Future at Kyndryl

Every position at Kyndryl offers a way forward to grow your career. We have opportunities that you won’t find anywhere else, including hands-on experience, learning opportunities, and certification programs. 

Kyndryl marketing offers career advancement from senior lead to associate director and marketing director in Marketing. Our marketing opportunities range from field and solution marketing to branding, content, market research, events, analytics, MarTech, digital strategy, web development, customer experience management, and operations. Whether you want to broaden your knowledge base or narrow your scope and specialise in a specific sector, you can find your opportunity here at Kyndryl


Who You Are

Required Skills

8+ years of marketing experience Strong communication skills Strong project management Strong analytical thinking Strong business acumen skills Strong senior stakeholder management and communication skills Drive, build, nurture, and own stakeholder relationships across Delivery, Marketing, Account Management, and Sales Go-getter attitude, willing to learn and work with the team Strong core marketing skills (Solution Marketing, ABM, Field Marketing) Available to travel as necessary to execute world-class customer experiences and build consistent branding across Kyndryl collaborative locations

Preferred Skills:

Bachelor's degree in marketing, business, or a related field Previous professional experience in a sales role Prior IT/ Service Delivery Experience required


Being You

Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.


What You Can Expect

With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.