Field Marketing Intern

7 months ago

Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

As a Marketing Intern, you will work closely with Asia Pacific Field Marketing leaders to develop and execute the technology marketing plans. You will be focused on supporting in curation of the product messaging and positioning, definition of the target persona and the narrative for the demand generation campaigns that supports the product as well as our strategic partners.

As a Field Marketing Intern, you must be self-motivated, demonstrate excellent team collaboration and proficient business acumen, and must have bring through some basic understanding of marketing as well as good understanding of the B2B software industry overall.

Your responsibilities will include:

- Support in planning and execution of marketing programs that represent the voice of the customers and places our differentiates our offerings.
- Support and in some cases lead activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition.
- Partner with multi-functional teams in articulating IBM's point of view, marrying the unmet needs of the target segment with a differentiated solution, and describing how solution attributes deliver desired outcomes.

You will use your analytical skills and attention to detail to:

- Combining social, event, and content marketing efforts to assist in creating integrated marketing campaigns to promote IBM’s products, along with being onsite for our events
- Work closely with and compile reports and presentations for senior executives and professionals
- Complete accurate and effective measurement, reporting and analysis for senior business leaders

Required Technical and Professional Expertise
- Excel, Powerpoint, Excel Microsoft Word (Intermediate skills favourable)
- Genuine interest in the IT/Technology industry
- Very good written & oral communication skills
- Ability to work independently (self-directed) and as part of a team
- Highly organised, with a strong attention to detail

Preferred Technical and Professional Expertise
- Knowledge about the leading technologies including Cloud, AI, Automation, Security Softwares, Databases and servers

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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