Field Marketing Intern

6 months ago

Bengaluru Karnataka, India IBM Full time

Introduction
At IBM, we have the power to make meaningful change. Every individual with a quest for knowledge and passionate curiosity from around the world has a voice and makes adding to our story possible. Help shape our future and define what’s possible at IBM.

IBM is a global software, hardware and services company, fostering a culture of creative, innovative thinkers; people who are curious about how technology can transform businesses and impact the world.

Your Role and Responsibilities
Key Responsibilities
As a Field Marketing professional, you will work closely with Asia Pacific and country based Field Marketing managers to develop and execute the technology marketing plans. You will be focused on supporting in curation of the product messaging and positioning, definition of the target persona and the narrative for the demand generation campaigns that supports the product as well as our strategic partners.
As a Field Marketing Manager, you must be self-motivated, demonstrate excellent team collaboration and proficient business acumen, and must have bring through some basic understanding of marketing as well as good understanding of the B2B software industry overall.

**IBM Field Marketing Professional combines deep knowledge of**:
clients, how they buy and are influenced, and through which channels, with priority Market Products and lead offerings
industry trends and where the market is heading towards
clients' transformation agenda differentiated by client buyer roles and domains
IBM's thought leadership and expertise areas Your responsibilities will include:
Maintain up to date knowledge of technology trends. Leverage broad and deep technology and industry expertise to engage decision makers and key influencers with highly contextual insights into the benefits of emerging technology adoption and competitive perspective.
Collaborate with the business to generate demand for IBM products and solutions to accelerate growth by leveraging data and account insights.
Support in planning and execution of marketing programs that represent the voice of the customers and places our differentiates our offerings.
Support and lead activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition.
Partner with multi-functional teams in articulating IBM's point of view, marrying the unmet needs of the target segment with a differentiated solution, and describing how solution attributes deliver desired outcomes. You will use your analytical skills and attention to detail to:
Combine social, event, and content marketing efforts to assist in creating integrated marketing campaigns to promote IBM’s products.
Work closely with field marketers to compile reports and presentations for senior executives and professionals
Complete accurate and effective measurement, reporting and analysis for senior business leaders.

Required Technical and Professional Expertise

Excel, Powerpoint, Excel Microsoft Word (Intermediate skills favourable)
Genuine interest in the IT/Technology industry
Very good written & oral communication skills
Ability to work independently (self-directed) and as part of a team
Highly organised, with a strong attention to detail

Preferred Technical and Professional Expertise

Knowledge about the leading technologies including Cloud, AI, Automation, Security Softwares, Databases and servers
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?

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