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Performance Marketing Expert

2 months ago

Bengaluru, India LEAD School Full time
Role Overview:
The Performance Marketing Expert will create, manage, and optimize digital marketing campaigns across paid channels. This role requires a data-driven approach to improve campaign performance, achieve business goals, and reduce CAC.
Principal Accountabilities:
● Campaign Management: Develop, execute, and manage performance-driven campaigns across digital channels & 1x1 campaigns
● Performance Optimization: Monitor and analyze campaign performance, adjusting strategies and tactics to improve key metrics such as CPL, Top of the funnel lead quality, & CAC
● Data Analysis: Maintain and manage data sanity across all touch points for optimization and reporting of campaign performance, providing insights and recommendations for optimization
● Budget Management: Manage advertising budgets, ensuring effective allocation of resources and cost-efficiency
● A/B Testing: Design and implement A/B and multivariate tests to optimize ad creative, landing pages, and overall campaign effectiveness
● Strategic Planning: Develop and execute strategies for lead generation, improving quality, and conversion optimization based on data-driven insights
● Market Research: To ensure innovative and effective marketing practices, Stay up-to-date with the current industry trends, competitor strategies, and emerging technologies
● Collaboration: Work closely with creative teams, inside sales, and other stakeholders to align on campaign goals and deliverables
Key Requirements:
● Experience: 3+ years of proven performance marketing experience with a track record of successful campaign management (preferred: education, e-comm, food aggregators, etc.)
● Hands-on experience in lead generation via Ad platforms like Facebook, Google channels
● Understanding of CRM platforms (HubSpot, etc.), channels like MoEngage (or similar
tools), WhatsApp bot marketing platforms (WATI, Yellow Messenger, MSG91, or similar)
● Detail-oriented with strong problem-solving abilities
● Strong analytical skills with experience using data analysis tools
● Impeccable attention to detail and excellent verbal and written communication skills
● Ability to work within a (distributed) team and independently
● Knowledge of SEO/SEM, PPC, and conversion rate optimization.
● Ability to manage budgets and understand financial metrics.