Field Marketing Executive
3 months ago
**Job Summary**:
**Key Responsibilities**:
1. Field Marketing and Outreach:
- Conduct field marketing activities to promote Trend Works’ coworking spaces.
- Distribute marketing materials, brochures, and promotional items at strategic locations and events.
- Engage with potential clients in the field, providing comprehensive information about our coworking offerings and benefits. Facilitate client interest by sharing the company profile and inviting them for a centre tour to showcase our workstations and facilities.
2. Lead Generation
- Identify and target potential clients through on-field activities.
- Collect and record lead information for follow-up and conversion.
- Work closely with the sales team to ensure leads are nurtured and converted.
3. Event Participation and Networking:
- Represent Trend Works at industry events, trade shows, and community gatherings.
- Network with industry professionals, consultants to build relationships and increase brand visibility.
- Organize and participate in local events to promote our coworking spaces.
- Network with existing customers in order to maintain links and promote additional products and upgrades
4. Market Research and Analysis:
- Conduct market research to understand the needs and preferences of potential clients.
- Analyze market trends and competitor activities to identify opportunities for promotion
5. Collaboration and Reporting:
- Collaborate with the sales, BD and digital marketing teams to align field activities with overall marketing strategies.
- Prepare and submit regular reports on field activities, lead generation, and market insights.
**Skills and other requirements**
- Relevant experience of 2-4 years in the role of field marketing or outreach coordinator.
- Experience in client engagement, lead generation, and promotional activities.
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
- Excellent communication and interpersonal skills.
- Strong negotiation and persuasion abilities.
- Energetic and enthusiastic about meeting new people.
**Job Types**: Full-time, Permanent
Pay: ₹11,188.36 - ₹31,801.58 per month
Schedule:
- Day shift
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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