Digital Marketing Manager

4 weeks ago


Sany, India aainacareers.com Full time
Overview:The DigitalMarketing Manager plays a crucial role in developing implementingand managing marketing campaigns that promote a company and itsproducts or services. This role encompasses a wide range ofresponsibilities including creating and managing digital marketingstrategies analyzing campaign performance and optimizing marketingactivities to achieve businessobjectives.
KeyResponsibilities:
  • Develop and executedigital marketing strategies to drive online traffic to the companywebsite and generate quality leads
  • Plan andmonitor the ongoing company presence on socialmedia
  • Design build and maintain the company ssocial media presence
  • Measure and reportperformance of all digital marketing campaigns and assess againstgoals (ROI and KPIs)
  • Identify trends andinsights and optimize spend and performance based on theinsights
  • Brainstorm new and creative growthstrategies
  • Plan execute and measure experimentsand conversion tests
  • Instrument conversionpoints and optimize user funnels
  • Collaboratewith agencies and other vendorpartners
  • Evaluate emerging technologies.Provide thought leadership and perspective for adoption whereappropriate
  • Manage email and social mediamarketing campaigns
  • Collaborate with internalteams to create landing pages and optimize the userexperience
  • Utilize strong analytical ability toevaluate endtoend customer experience across multiple channels andcustomer touchpoints
  • Instrument conversionpoints and optimize user funnels
  • Collaboratewith agencies and other vendorpartners
  • Evaluate emerging technologies.Provide thought leadership and perspective for adoption whereappropriate

RequiredQualifications:
  • Bachelors degree inMarketing Communications or relatedfield
  • Proven working experience in digitalmarketing
  • Demonstrable experience leading andmanaging SEO/SEM social media and/or display advertisingcampaigns
  • Highly creative with experience inidentifying target audiences and devising digital campaigns thatengage inform and motivate
  • Experience inoptimizing landing pages and user funnels
  • Solidknowledge of website analytics tools (e.g. Google AnalyticsNetInsight Omniture WebTrends)
  • Experience insetting up and optimizing Google Adwordscampaigns
  • Strong analytical skills anddatadriven thinking
  • Uptodate with the latesttrends and best practices in online marketing andmeasurement
  • Strong analytical skills anddatadriven thinking
  • Uptodate with the latesttrends and best practices in online marketing andmeasurement
  • Highly creative with experience inidentifying target audiences and devising digital campaigns thatengage inform and motivate
  • Experience inoptimizing landing pages and userfunnels
  • Proven working experience in digitalmarketing
  • Demonstrable experience leading andmanaging SEO/SEM social media and/or display advertisingcampaigns
  • Highly creative with experience inidentifying target audiences and devising digital campaigns thatengage inform andmotivate

seo,sem,socialmedia,analytics,content creation



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