Btl Manager

4 days ago


Faridabad, Haryana, India Infinity Advertising Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Plan and execute BTL campaigns including retail activations, product sampling, events, exhibitions, and in-store promotions.
  • Conceptualize and implement brand activations, ensuring high consumer engagement and alignment with brand messaging.
  • Manage end-to-end execution of events and promotions, including vendor coordination, staffing, logistics, and reporting.
  • Collaborate with sales and regional teams to ensure BTL initiatives support business goals and drive footfall/conversions.
  • Lead and manage field teams, promoters, and agencies to ensure quality execution and campaign consistency.
  • Monitor market trends, competition activity, and local consumer insights to refine BTL strategy.
  • Maintain and manage BTL budgets effectively, ensuring cost-efficiency and measurable ROI.
  • Ensure timely tracking and reporting of campaign KPIs, consumer feedback, and performance metrics.
  • Liaise with creative teams to develop communication materials, props, and on-ground branding assets.
  • Ensure compliance with local regulations, permissions, and brand safety standards during campaign rollout.

Preferred candidate profile

  • Proven experience in BTL marketing, events, activations, or retail marketing (1015 years preferred)
  • Strong project management, execution, and logistical planning skills
  • Excellent vendor and agency management capabilities
  • Ability to think creatively while executing campaigns with strong attention to detail
  • Strong analytical mindset for ROI tracking and campaign performance measurement
  • Proficient in budgeting, reporting, and campaign documentation
  • Excellent communication and interpersonal skills to coordinate with cross-functional teams
  • Familiarity with digital integration in BTL campaigns (e.g., QR codes, lead forms, interactive displays)


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