
Btl Manager
7 days ago
Role & responsibilities
- Plan and execute BTL campaigns including retail activations, product sampling, events, exhibitions, and in-store promotions.
- Conceptualize and implement brand activations, ensuring high consumer engagement and alignment with brand messaging.
- Manage end-to-end execution of events and promotions, including vendor coordination, staffing, logistics, and reporting.
- Collaborate with sales and regional teams to ensure BTL initiatives support business goals and drive footfall/conversions.
- Lead and manage field teams, promoters, and agencies to ensure quality execution and campaign consistency.
- Monitor market trends, competition activity, and local consumer insights to refine BTL strategy.
- Maintain and manage BTL budgets effectively, ensuring cost-efficiency and measurable ROI.
- Ensure timely tracking and reporting of campaign KPIs, consumer feedback, and performance metrics.
- Liaise with creative teams to develop communication materials, props, and on-ground branding assets.
- Ensure compliance with local regulations, permissions, and brand safety standards during campaign rollout.
Preferred candidate profile
- Proven experience in BTL marketing, events, activations, or retail marketing (1015 years preferred)
- Strong project management, execution, and logistical planning skills
- Excellent vendor and agency management capabilities
- Ability to think creatively while executing campaigns with strong attention to detail
- Strong analytical mindset for ROI tracking and campaign performance measurement
- Proficient in budgeting, reporting, and campaign documentation
- Excellent communication and interpersonal skills to coordinate with cross-functional teams
- Familiarity with digital integration in BTL campaigns (e.g., QR codes, lead forms, interactive displays)
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