
Executive - Marketing (Pacific Mall Faridabad)
13 hours ago
Position - Executive - Marketing
Location - Faridabad (Pacific Mall)
Working days - 6 days
Key Responsibilities
1. Marketing & Promotions
- Assist in developing and executing annual marketing plans in line with mall objectives.
- Conceptualize and implement ATL, BTL, and digital campaigns to drive footfall and revenue.
- Coordinate seasonal, festive, and thematic promotions to enhance customer engagement.
2. Event Management & Retailtainment
- Plan and manage mall events, exhibitions, and activations.
- Liaise with event agencies, vendors, and production teams for seamless execution.
- Ensure events align with brand guidelines and deliver high-quality visitor experiences.
3. Tenant Coordination
- Engage with retail tenants for joint marketing initiatives and co-branding opportunities.
- Drive participation in mall-wide campaigns and sales promotions.
- Collect tenant feedback and track campaign ROI.
4. Digital & Social Media Marketing
- Support the creation of engaging content for social media platforms.
- Coordinate influencer collaborations and digital campaigns.
- Monitor performance metrics and suggest optimizations.
5. Partnerships & Sponsorships
- Identify and negotiate with brands for sponsorships and collaborations.
- Build community partnerships to increase mall visibility.
6. Market Research & Reporting
- Track competitor activities and industry trends.
- Prepare regular reports on campaign performance, footfall analysis, and budget utilization.
Qualifications & Skills
- Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred).
- 2+ years of experience in retail/mall/event marketing.
- Strong communication, negotiation, and interpersonal skills.
- Creative mindset with the ability to multitask and work under deadlines.
- Proficiency in MS Office and familiarity with social media & digital marketing tools.
Key Competencies
- Strategic thinking with execution capability
- Strong stakeholder management
- Creativity and innovation
- Analytical skills and attention to detail
- Team collaboration
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