performance marketing manager

6 days ago

Noida, Uttar Pradesh, India Purple United Sales Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Description –

performance marketing

& E Commerce Ads

Department:
E-Commerce

Key Responsibility Areas (KRAs):

1. Performance Marketing Strategy & Execution


• Develop, execute, and scale full-funnel paid media campaigns across Google, Meta,

YouTube, and more.


• Optimize campaigns based on key metrics such as ROAS, CAC, CTR, CVR, and LTV.


• Manage media planning, audience segmentation, A/B testing, and creative

optimization.


• Ensure consistent growth in new customer acquisition and retention through data

backed strategies.

2. eCommerce Marketplace Advertising (Amazon, Myntra, etc.)


• Lead ad strategy, planning, and execution across Amazon Ads, Myntra M-Ads, and

other key marketplaces.


• Monitor campaign health, keyword bidding, category competitiveness, and budget

utilization.
• Collaborate with the marketplace and catalog teams to enhance ASIN performance

and listing quality.

3. SEO Leadership


• Define and drive SEO roadmap in coordination with content and tech teams.


• Supervise on-page, off-page, and technical SEO initiatives.


• Track keyword rankings, organic traffic, crawl errors, and backlinking strategies.


• Ensure monthly targets are aligned to broader digital objectives.

4. Team Management & Cross-functional Collaboration


• Lead and mentor a growing team of performance marketers and SEO specialists.


• Define individual KPIs, review progress, and ensure team skill development.


• Coordinate with brand, creative, tech, and analytics teams for cohesive campaign

execution.

5. Analytics, Reporting & Growth Insights


• Build robust dashboards and reports using tools like GA4, Search Console, Amazon

Analytics, Helium 10, etc.


• Analyze campaign performance and marketplace trends to drive strategic decisions.


• Present monthly insights and optimization plans to leadership.

6. Experimentation & Innovation


• Test emerging platforms, performance-led influencer collaborations, and new

campaign formats.


• Run A/B tests across channels for creatives, copy, and audiences to improve

efficiency.


• Stay updated with industry trends, algorithm updates, and competitive strategies.

Key Performance Indicators (KPIs):


• Paid media ROAS (monthly and quarterly)


• Reduction in CAC across channels
• Growth in organic sessions and top-ranking keywords


• Performance of Amazon/Myntra ads – CTR, CVR, ACOS


• Team performance and campaign innovation milestones


Experience Required:

5–8 years in digital performance marketing, SEO, and marketplace advertising (Amazon,

Myntra, etc.)

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