Digital Marketing Executive

2 days ago

Vadapalani, Tamil Nadu, India Le Intelligensia Full time ₹ 8,00,000 - ₹ 12,00,000 per year
  • Key Responsibilities:SEO (Search Engine Optimization):Conduct keyword research and implement on-page and off-page SEO strategies.
  • Optimize website content, meta tags, headings, and images.
  • Perform regular SEO audits and provide recommendations for improvement.
  • Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
  • Build high-quality backlinks and manage link-building campaigns.
  • Stay up to date with the latest SEO trends and algorithm changes.
  • SSM (Social Media Marketing):Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Create, schedule, and publish engaging content to grow social media presence and engagement.
  • Manage paid advertising campaigns on social platforms (Meta Ads, LinkedIn Ads, etc.).
  • Analyze campaign performance and optimize based on data insights.
  • Engage with followers, respond to queries, and build an online community.
  • Track social media trends and competitor activity.
  • General Digital Marketing:Collaborate with the content, design, and product teams to align digital strategies.
  • Prepare performance reports and dashboards for management.
  • Assist in planning and execution of digital marketing campaigns (email marketing, PPC, influencer marketing, etc.).
  • Requirements:Bachelor's degree in Marketing, Communications, Business, or related field.
  • 1+ years of experience in digital marketing with hands-on SEO and SSM execution.
  • Strong understanding of search engine algorithms, ranking factors, and social media algorithms.
  • Experience with tools like Google Analytics, Google Search Console, SEMrush/Ahrefs, Hootsuite, Buffer, Meta Business Suite, etc.
  • Excellent written and verbal communication skills.

Ability to work independently and manage multiple projects in a fast-paced environment.

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