
Referral Marketing Manager
4 days ago
Core Responsibilities
- Strategy Development: Create and execute comprehensive referral marketing strategies to encourage existing customers to spread the word.
- Program Management: Design, launch, and oversee referral programs, including managing referral links and optimizing the customer enrollment process.
- Incentive & Reward Management: Select and manage appropriate incentives for referrers and referred customers to boost program participation.
- Data Analysis & Optimization: Track key referral metrics, analyze trends, and use data-driven insights to improve program effectiveness and maximize conversions.
- Customer Relationship Management: Foster strong relationships with existing customers to build loyalty and transform them into active brand advocates.
- Cross-Functional Collaboration: Work closely with marketing, sales, and customer success teams to ensure referral efforts align with overall business objectives.
- Performance Monitoring: Regularly monitor program performance, prepare reports for management, and make adjustments to optimize outcomes.
- Communication: Effectively communicate program details, benefits, and updates to both customers and internal stakeholders.
Required Skills
- Communication & Interpersonal Skills: Essential for building trust and relationships with customers and fostering collaboration with internal teams.
- Analytical Skills: To interpret referral data, measure success, and make informed decisions for program optimization.
- Marketing & Digital Marketing Experience: Understanding of digital marketing principles, including the use of CRM software.
- Consumer Behavior Understanding: To design effective programs that encourage customer engagement and advocacy.
- Time Management & Organization: To manage multiple aspects of referral programs and campaigns effectively.
Job Type: Full-time
Pay: ₹25, ₹30,000.00 per month
Work Location: In person
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