Digital Marketing Specialist
3 days ago
Job Summary:
We are seeking a highly motivated and results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate has a passion for marketing, a strong grasp of current marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities:
- Develop and execute digital marketing campaigns across channels, including SEO, SEM, email, social media, and display advertising.
- Plan and manage paid search campaigns (Google Ads, Bing) and paid social (Facebook, LinkedIn, Instagram).
- Optimize website content, landing pages, and user funnels to improve conversion rates and engagement.
- Perform keyword research and implement SEO best practices.
- Track and analyze website traffic and campaign performance (using Google Analytics, HubSpot, etc.).
- Create and manage content calendars for social media and blogs.
- Collaborate with internal teams (design, content, sales) to create cohesive campaigns.
- Manage marketing automation and CRM tools for lead nurturing.
- Stay up-to-date with digital marketing trends, tools, and technologies.
Requirements:
- Prior experience in the medical billing or healthcare industry is highly preferred.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4+ years of experience in digital marketing or a related role.
- Proven experience with Google Ads, Meta Ads, Google Analytics, SEO tools, and email marketing platforms.
- Experience with LinkedIn Ads, LinkedIn organic strategies, and audience engagement.
- Strong analytical skills and data-driven thinking.
- Excellent written and verbal communication skills.
- Creative thinker with a growth mindset
Preferred Qualifications:
- Google Ads and Analytics certifications.
- Experience in marketing for medical billing, RCM (revenue cycle management), or healthcare services.
- Experience with CRM tools
Job Type: Full-time
Pay: ₹400, ₹800,000.00 per year
Work Location: In person
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