Marketing Head
2 days ago
Role & responsibilities
Brand Strategy & Positioning
- Define and articulate a compelling brand narrative that resonates with diverse consumer segments.
- Drive differentiated product positioning and premiumization strategies across categories and markets.
- Safeguard brand equity while delivering measurable business outcomes.
Innovation & New Product Development
- Lead the end-to-end NPD process from consumer insight, concept validation, packaging innovation, to go-to-market launch.
- Translate market research and trend analysis into commercially viable product roadmaps.
- Champion design-thinking and fast execution to maintain category leadership.
Digital-First & Consumer Engagement
- Build and scale a D2C-first marketing ecosystem leveraging performance marketing, content, and community engagement.
- Oversee digital channels (SEO, SEM, social, influencer, e-commerce) to drive customer acquisition and retention.
- Blend data-driven insights with creativity to deliver high ROI campaigns.
Market Research & Insights
- Commission and analyze consumer and market research to identify unmet needs and emerging opportunities.
- Track competitor activities, pricing, and category dynamics to anticipate shifts and adapt strategies.
- Use analytics tools and KPIs to continuously evaluate campaign performance and optimize spend.
Cross-Functional Leadership
- Collaborate with R&D, Sales, Finance, and Supply Chain to ensure alignment of product innovation, pricing, and channel strategy.
- Partner with agencies and vendors to deliver integrated marketing solutions on time and within budget.
- Lead, mentor, and inspire a high-performance marketing team with a culture of accountability and innovation.
Preferred candidate profile
- Education: MBA/PGDM from a reputed institute.
- Experience: Minimum 15 years of progressive experience in marketing and brand leadership, preferably in FMCG, Consumer Goods, Stationery, or allied industries.
Proven Expertise In:
Building and scaling strong consumer brands.
- Driving D2C and digital-first marketing initiatives.
- Leading NPD, packaging innovation, and market entry strategies.
Translating consumer insights into commercial success.
Skills & Attributes:
Visionary leadership with a hands-on, entrepreneurial approach.
- Strong analytical and financial acumen with focus on ROI.
- Exceptional communication, storytelling, and stakeholder management skills.
- Ability to thrive in fast-paced, dynamic environments with a skin-in-the-game mindset.
What We Offer
- Compensation: Salary budget up to 45 Lacs (including variable), but not a constraint for the right candidate.
- Opportunity to lead marketing and brand strategy for a fast-growing, innovation-led consumer brand.
- Freedom to shape the end-to-end marketing ecosystem with a digital-first approach.
- Exposure to new product categories, diverse markets, and cross-functional leadership.
- A collaborative and entrepreneurial culture where performance and innovation are valued and rewarded.
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