Channel Sales Manager

We are seeking a dynamic and results-driven Channel Sales Manager to join our growing team. The ideal candidate will have a proven track record of building and managing channel partner relationships, driving revenue growth through partner channels, and achieving sales targets. The ideal candidate will have a strong background in IT/ITES sales, extensive experience in channel partner management, and a proven track record of driving revenue growth. This role requires a strong understanding of the cybersecurity market, excellent communication and negotiation skills, and the ability to work effectively in a fast-paced and dynamic environment. 

Exp 4+ yrs

upto 20 LPA

Location - Delhi NCR

Role & Responsibilities: 

1.     Channel Partner Identification: Identify and onboard channel partners with a proven track record in IT/ITES sales, particularly for similar products (like Firewall/End point security products). Evaluate potential partners based on their market expertise, customer base, and sales capabilities. 

2.     Contract Negotiation: Negotiate contractual agreements with new channel partners, ensuring mutually beneficial terms and conditions that align with our business objectives. 

3.     Onboarding and Training: Conduct comprehensive product and sales training sessions for newly onboarded channel partners to equip them with the necessary knowledge and skills to effectively market and sell our solutions. 

4.     Relationship Building: Build and maintain strong, long-term relationships with key stakeholders, including management, owners, and founders of channel partner organizations. Act as a trusted advisor and liaison between our company and the channel partners. 

5.     Sales Support: Collaborate closely with channel partners to support lead generation efforts, facilitate deal closures, and provide timely assistance to address customer inquiries and concerns. 

6.     Sales Strategy Development: Develop tailored sales strategies and initiatives to empower channel partners in driving both top-line and bottom-line growth. Utilize market insights and trends to identify opportunities for revenue enhancement. 

7.     Marketing and Promotions: Design and implement targeted marketing campaigns, promotional activities, and incentive programs to drive product awareness and demand among channel partners and end customers. 

8.     Sales Metrics Monitoring: Establish key performance indicators (KPIs) and sales metrics to monitor channel partner performance, track growth, and identify areas for improvement. Regularly analyze data to measure the effectiveness of sales strategies and initiatives. 

9.     Individual Sales Contribution: Actively engage in sales activities, including prospecting, lead generation, and deal closure, to contribute to overall revenue targets. Lead by example and demonstrate best practices in sales execution. 

10.  Team Leadership Experience: Demonstrate leadership capabilities by having previously led a team of 5 or more salespersons. Provide mentorship, guidance, and support to team members to foster their professional development and drive collective success. 

Preferred Candidate Profile: 

1.     Total 7-10 years of experience in a similar profile. 

2.     Minimum of 4 years experience in B2B Sales, of Industry sectors Retail/Education/Hospitality/IT Technology/ IT Services/ IT hardware organization where in managing resellers/ franchisees/ channel partners. 

3.     Strong negotiation skills and the ability to cultivate strategic partnerships with channel partners. 

4.     Excellent communication and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels. 

5.     Demonstrated leadership experience, including managing a team of sales professionals, in the past, for providing guidance and support to drive individual and collective success. 

6.     Good understanding of cybersecurity products and industry trends, with a passion for technology and innovation. 

7.     Strategic thinker with the ability to develop and execute sales and marketing strategies to achieve business objectives. 

8.     Analytical mindset with the ability to leverage data and metrics to drive informed decision-making. 

9.     Proactive and results-oriented approach, with a focus on delivering exceptional customer experiences and driving revenue growth. 

10.  A willingness to learn technical details of the product. 

11.  Experience in B2B SAAS is preferred. 

12.  Should be process-oriented and disciplined.