
Trade Marketing Executive
2 weeks ago
HORECA & Alcobev industry experience mandatory.
Position: Trade Marketing Executive
Location: Delhi NCR
Experience: 2–4 years
Industry: Alcoholic Beverages / FMCG
About the Role:
We're looking for a go-getter who knows how to make a brand stand tall where it matters most — at the point of sale. As a Trade Marketing Executive, you'll drive visibility, availability, and love for the brand across key markets and channels. From retail shelves to bar counters — if it's got beer, you're making sure we own the space.
What You'll Do:
Plan and execute on-ground visibility campaigns and trade activations across general trade, modern trade, and HoReCa.
Partner with sales teams to drive outlet-level growth and strengthen retailer relationships.
Roll out seasonal and occasion-based trade programs to boost offtake.
Ensure impactful placement of POSM and branded assets — from chillers to coasters.
Track competitor activity and market pulse to stay one pour ahead.
Measure effectiveness of trade initiatives with data-backed reporting.
Manage vendor coordination for timely execution of activations and branding.
What We're Looking For:
2–4 years in trade marketing, sales, or brand execution — preferably in beer, alcobev, or FMCG.
Someone who understands the retail and on-trade landscape like the back of a pint glass.
A mix of creative thinking + hustle + strong execution.
Great with people — whether it's a bar owner or a distributor.
Comfortable with market travel and late-evening visits if needed.
Bonus Points:
Experience in launching visibility drives or bar promotions.
Knack for reading consumer behavior in retail & on-trade environments.
Passion for the beer space and the culture around it.
Perks:
Young, high-energy team.
A brand that lets you be bold.
Plenty of beer talk, and maybe some actual beer too.
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