Trade Marketing Manager
4 days ago
**Location: Delhi
Role: Trade Marketing Officer
Industry: FMCG, specifically beverages**
About Brand:
Raahi is a ₹20 non-alcoholic fruit beer made for the mass-market and the new-gen vibe. It's got 0% alcohol but packs the same malty, refreshing kick of beer- minus the buzz. Affordable, bold, and refreshingly different, Raahi is here to make every sip feel like a celebration.
Key Responsibilities:
- Execute trade marketing calendar: in-store promotions, sampling, visibility campaigns.
• Deploy POSM across outlets and ensure compliance.
• Work closely with Sales Team to identify high-potential outlets & drive activations.
• Track effectiveness of promotions & provide feedback to marketing team.
• Coordinate with vendors & agencies for timely delivery of assets and event setup.
Qualifications & Experience:
• Graduate / MBA in Marketing preferred.
• 3-6 years of trade marketing / brand activation experience in FMCG(beverages)
• Hands-on approach, creative problem-solver, strong execution focus.
• Willingness to travel extensively within territory.
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