Trade Marketing Manager

1 day ago

Delhi, Delhi, India RAAHI™ Full time ₹ 5,00,000 - ₹ 15,00,000 per year

**Location: Delhi

Role: Trade Marketing Officer

Industry: FMCG, specifically beverages**

About Brand:

Raahi is a ₹20 non-alcoholic fruit beer made for the mass-market and the new-gen vibe. It's got 0% alcohol but packs the same malty, refreshing kick of beer- minus the buzz. Affordable, bold, and refreshingly different, Raahi is here to make every sip feel like a celebration.

Key Responsibilities:

  • Execute trade marketing calendar: in-store promotions, sampling, visibility campaigns.


• Deploy POSM across outlets and ensure compliance.


• Work closely with Sales Team to identify high-potential outlets & drive activations.


• Track effectiveness of promotions & provide feedback to marketing team.


• Coordinate with vendors & agencies for timely delivery of assets and event setup.

Qualifications & Experience:


• Graduate / MBA in Marketing preferred.


• 3-6 years of trade marketing / brand activation experience in FMCG(beverages)


• Hands-on approach, creative problem-solver, strong execution focus.


• Willingness to travel extensively within territory.

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