On Trade Specialist

5 days ago

Delhi, Delhi, India Campari Group Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.


General Description of the Role

The On Trade Specialist is responsible for the sales & execution of below-the-line metrics across the on premise outlets dedicated to the cluster/market.

Ensuring that Commercial Objectives for on premise channel, brand and customer KPI's (including: Sales, Profitability, Market Share) are delivered.

To win at the point of sale by ensuring superior and unique consumer experience to boost brand building effectiveness and resulting in sales .


Ensuring Executional KPIs (including: Share of displays, speed/quality of execution, positive customer feedback) are delivered.

  1. Availability
  2. Menu Listing
  3. Menu Pricing
  4. Training calendar / Building a bartender community
  5. Visibility / Displays
  6. Activation Calendar/Execution

Reporting to the Commercial Manager, you will be responsible for the following:

Work collaboratively with the Commercial Manager to ensure
Delivery of sales volume & brand availability targets for the dedicated outletsCompliance to activation calendar objectivesPlan & lead execution of consumer activations, deployment of point of sale elements displays consistent with brand toolkits.Train bartenders and outlets owners on the portfolio and perfect serves. In addition build bar staff relations and a community.
Develop and facilitate the brand - storytelling content with & for the bartenders in collaboration with marketing team & bar staffIdentify new marketing opportunities / partnerships with outlets & third spaces .Trade Inputs
Contribute with insights coming from brand ambassadors and their network (mainly on drink/consumption trends, service trends, etc)Analyze market / competitor trends and activitiesBe aware of new outlet openings to get the first mover advantageBuild trade relations and network with decision makers of the outlet

What we are looking for :

Self-motivatorLiquor Industry experience of 4-6 yrsStrong relationships in On Premise and the Bartender communityKnowledge of the on-premise activaiton planning/ management/ operationAbility to convey passion for our brandsAbility to network and build strong relationshipsKnowledge of the Liquor industry and regulatory environment, and communication guidelines

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees' well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.

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