Trade Marketing Executive
6 hours ago
Key Responsibilities:
- Trade Marketing Strategy:
Develop and implement trade marketing strategies aligned with business goals.
Support category-wise growth by tailoring marketing activities for specific product
segments.
- Campaigns & Activations:
Plan, coordinate, and execute BTL campaigns including:
o Events
o In-store promotions
o Product sampling
o Visibility drives
o Direct marketing initiatives
Manage the event calendar and ensure timely execution of all activities.
- Agency Management:
Liaise with existing agencies and onboard new partners for:
o Events & activations
o POSM printing
o Retail branding
Ensure timely delivery and quality of work from all vendors.
- Market Intelligence:
Capture, analyze, and utilize market intelligence to:
o Monitor competitor activities
o Identify market trends
o Develop unique schemes and customer engagement strategies
- Brand Visibility & Retail Execution:
Drive and ensure implementation of brand visibility campaigns across retail outlets and
Out-of-Home (OOH) media.
Monitor placement and maintenance of signages as per brand guidelines.
- Coordination & Collaboration:
Maintain close coordination with sales, marketing, design, and other internal
departments.
Ensure smooth execution of marketing plans across all touchpoints.
Job Type: Full-time
Pay: ₹60, ₹70,000.00 per month
Work Location: In person
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