GM- Domestic SALES- General Trade

1 week ago

Delhi, Delhi, India VI Exports- Shri Lal Mahal Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Job Title: General Manager General Trade Sales

Industry: FMCG

Experience Required: Minimum 15 Years

Compensation: 15 to 20 LPA

Job Summary:

We are seeking an experienced and result-oriented General Manager General Trade Sales to lead and drive our FMCG general trade sales operations. The ideal candidate must have a proven track record of managing large teams, driving sales growth, building distribution networks, and achieving business objectives in the FMCG sector.

Key Responsibilities:

  • Develop and execute strategic sales plans to achieve business targets in general trade channels.
  • Lead, mentor, and manage a large sales team (regional managers, area sales managers, and sales officers).
  • Expand and strengthen distributor/dealer networks to maximize market penetration.
  • Monitor sales performance, analyze market trends, and implement corrective measures for achieving targets.
  • Build strong relationships with distributors, wholesalers, and key trade partners.
  • Drive execution of promotional activities, trade marketing initiatives, and product launches.
  • Collaborate with cross-functional teams (Marketing, Supply Chain, Finance) to ensure smooth sales operations.
  • Implement systems and processes to improve productivity, efficiency, and cost-effectiveness.
  • Ensure compliance with company policies, pricing guidelines, and trade terms.
  • Regularly report to senior management on sales performance, forecasts, and business insights.

Key Requirements:

  • Minimum 15 years of experience in sales, with at least 5+ years in a senior leadership role in FMCG general trade.
  • Proven expertise in team management, distribution expansion, and revenue growth.
  • Strong understanding of FMCG sales dynamics, retail landscape, and trade marketing.
  • Excellent leadership, negotiation, and communication skills.
  • Data-driven with strong analytical and problem-solving abilities.
  • Ability to work under pressure and deliver results in a competitive market.

Educational Qualification:

  • Graduate in any discipline (MBA/PGDM in Sales & Marketing preferred).

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