Trade Marketing Manager

3 weeks ago

Delhi, Delhi, India Dreame Technology Full time

Job Title: Trade Marketing Manager

Location: New Delhi, India

Company: Dreame India

Reporting To: Head of Modern Retail

About Dreame

Dreame is a leading global brand in smart home appliances, specializing in high-tech vacuum cleaners, robotic vacuums, and hair grooming products. As we expand our presence in India, we are looking for a dynamic Trade Marketing Manager to drive in-store visibility, channel activations, and retail engagement strategies.

Job Summary:

The Trade Marketing Manager will be responsible for developing and executing trade marketing strategies to enhance brand visibility, drive sales, and strengthen relationships with offline retail partners. This role requires a strategic thinker with strong analytical and execution capabilities to optimize Dreame's retail presence across India.

Key Responsibilities:

Trade & Channel Marketing:

  • Develop and execute trade marketing plans aligned with overall brand and business objectives.
  • Plan and manage promotional campaigns, in-store activations, and consumer engagement programs.
  • Drive channel-specific marketing initiatives across modern trade and general trade platforms.
  • Optimize product visibility through strategic merchandising, POS materials, and retail displays.

Retail & Partner Engagement:

  • Build strong relationships with retail partners, distributors, and sales teams to ensure effective execution of marketing activities.
  • Develop sales enablement tools and training programs to equip partners with key product knowledge and selling techniques.
  • Monitor and analyse the effectiveness of trade marketing initiatives and recommend improvements.

Budget & Performance Management:

  • Manage the trade marketing budget and ensure efficient allocation of resources.
  • Track and analyse ROI on trade marketing activities using market insights and sales data.
  • Collaborate with internal teams (Marketing, Sales, Product) to ensure alignment of trade marketing strategies with business goals.

Qualifications & Experience:

  • 5-8 years of experience in trade marketing, retail marketing, or channel marketing, preferably in consumer electronics, home appliances, or Mobile Industry.
  • Strong experience in in-store activations, retail merchandising, and POS strategy.
  • Proven ability to develop and execute retail marketing plans with a strong understanding of the Indian retail ecosystem.
  • Strong analytical skills with experience in data-driven decision-making and ROI tracking.
  • Excellent communication and stakeholder management skills.
  • Proficiency in MS Office (Excel, PowerPoint) and data analysis tools.

Why Join Dreame?

  • Be part of a fast-growing global brand in the smart home appliance industry.
  • Work in a dynamic, entrepreneurial environment with opportunities for career growth.
  • Drive strategic impact in India's premium home appliance market.

If you are passionate about trade marketing and want to be part of an innovative, high-growth company, we'd love to hear from you

To Apply:

Send your CV to with the subject "Application for Trade Marketing Manager – Dreame India".

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